Share of interactive marketing metrics used to gauge success in the United States in 2011

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Share of marketing companies using
Clickthroughs58.7%
Traffic to website53.3%
Lead generation/ user opt-in43.3%
Page views38.3%
Incremental sales34.1%
Return on investment31.9%
Customer retention / reactivation29.8%
Offer response rates28.3%
Requests for more information27.9%
Brand lift or awareness24.6%
Offer redemption rates18.9%
Engagement with web content18.3%
Increased knowledge of customer17.3%
Customer personalization8.1%
Do not know4.6%
Do not measure IM4.1%
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About This Statistic

This statistic shows the different metrics used by U.S. marketers to measure their digital marketing performance in 2011. It was found that 58.7 percent of marketing professionals deemed the clickthrough rate as an important factor in determining a successful marketing campaign.

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