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What are the most significant barriers to the success of a digital marketing plan?

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SMBs: barriers to digital marketing success 2016 This statistic shows data on the barriers to digital marketing success among small and medium businesses worldwide as of December 2016. During a survey, 45 percent of responding marketing influencers from businesses with fewer than 500 employees stated that obtaining adequate budget was one of the most significant barriers to the success of a digital marketing plan.
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Description Source More information
This statistic shows data on the barriers to digital marketing success among small and medium businesses worldwide as of December 2016. During a survey, 45 percent of responding marketing influencers from businesses with fewer than 500 employees stated that obtaining adequate budget was one of the most significant barriers to the success of a digital marketing plan.
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Release date
January 2017
Region
Worldwide
Survey time period
December 2016
Number of respondents
142 marketing influencers working for businesses with fewer than 500 employees
Method of interview
Questionnaire

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