Share of interactive marketing metrics used to gauge success in the United States in 2011

Loading statistic...
Expand statistic
Share of marketing companies using
Traffic to website53.3%
Lead generation/ user opt-in43.3%
Page views38.3%
Incremental sales34.1%
Return on investment31.9%
Customer retention / reactivation29.8%
Offer response rates28.3%
Requests for more information27.9%
Brand lift or awareness24.6%
Offer redemption rates18.9%
Engagement with web content18.3%
Increased knowledge of customer17.3%
Customer personalization8.1%
Do not know4.6%
Do not measure IM4.1%
Complete Source Details
About This Statistic

This statistic shows the different metrics used by U.S. marketers to measure their digital marketing performance in 2011. It was found that 58.7 percent of marketing professionals deemed the clickthrough rate as an important factor in determining a successful marketing campaign.

Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $708 / Year

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions