Baby care and safety accessory – additional information
The global baby care market – which includes products from wipes, diapers and body care products to feeding accessories and toys – is highly competitive and peculiar. The window for the purchase of baby care products and accessories is rather small, while consumers look for quality for their children. The market is projected to grow in the upcoming years. In 2012, the market was valued at 47.7 billion U.S. dollars. By 2017, this figure is forecast to amount to 66.8 billion U.S. dollars. In terms of revenue of baby care products, the figures are expected to jump from nearly 9.3 billion U.S. dollars in 2014 to 12.6 billion U.S. dollars by 2020.
In the United States, Safety 1st is the leading baby care and safety accessory brand. Children car seats, strollers, feeding boosters as well as thermometers are a few of the products commercialized by the brand. Munchkin, a company headquartered in California, is the second biggest baby care and accessories brand in the United States. The company is known for its bottles, cups and feeding accessories. In 2014, Munchkin’s sales amounted to around 48 million U.S dollars. Cosco is not far behind Munchkin, taking third place on the list, with sales of almost 37 million U.S. dollars in 2014. Both Cosco and Safety 1st are brands of the Dorel Industry, the leading baby care and safety accessory vendor in the United States. Graco, an American company based in Georgia, ranks second in terms of sales value amongst vendors. Graco is responsible for brands such as Graco Turbobooster and Graco Nautilus.