Digital engagement of U.S. adults with TV shows 2018

This statistic presents the digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018. During the survey period, 43 percent of Millennials stated that they always or frequently tweeted about or read tweets about a TV program.

Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018

MillennialsAll adults
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Source

Release date

September 2018

Region

United States

Survey time period

April 2018

Number of respondents

1,001 respondents

Age group

18 years and older

Supplementary notes

Q9: Please indicate how often you do the following. Respondents Answer = Always/Frequently. Adults = A18+, Millennials = A18-34.

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