Wall Street Journal: circulation 2018-2021

As of June 2021, The Wall Street Journal had an average circulation of almost 3.5 million. This metric simply takes the average number of sales per issue and provides an estimate of the circulation of the average issue in a certain time period. The Wall Street Journal is a daily newspaper, with new editions being published six days a week, meaning that this average circulation figure essentially amounts to daily readership. Extrapolating further, daily print readership stands at 734 thousand copies, while daily digital circulation reached over 2.7 million.

The Wall Street Journal

The Wall Street Journal is a well-respected international newspaper that focuses on business, economics, and politics. The publication is generally seen as a trustworthy source of news and information, with about twice as many people deeming it trustworthy as those that consider it untrustworthy. While measures of trustworthiness can suffer from bias associated with political leanings, accuracy is generally more easily verifiable and thus arguably a better metric for assessing publications of any type. In terms of accuracy, the Wall Street journal ranks extremely high with only around ten percent of people finding it to be inaccurate.

Newspaper circulation

The Wall Street Journal, as well as The NYTimes, have both successfully managed to cater to both print and digitally focused consumers by becoming multiplatform publications. This is an undoubtedly clever (and perhaps necessary) move in an era where print popularity has waned significantly, as digital readership takes over. The accessibility of smartphone news apps and online news publications have made it difficult for physical newspapers to compete, and although the majority of newspaper circulation revenue still comes from print offerings, companies that wish to continue in the market have been forced to adapt their business strategies to accommodate online-only readers.