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Wall Street Journal: circulation 2018-2020

As of June 2020, The Wall Street Journal had an average circulation of nearly three million. This metric simply takes the average number of sales per issue and provides an estimate of the circulation of the average issue in a certain time period. The Wall Street Journal is a daily newspaper, with new editions being published six days a week, meaning that this average circulation figure essentially amounts to daily readership. Extrapolating further, daily print readership stands at 754 thousand copies, while daily digital circulation reached over 2.26 million.

The Wall Street Journal

The Wall Street Journal is a well-respected international newspaper that focuses on business, economics, and politics. The publication is generally seen as a trustworthy source of news and information, with about twice as many people deeming it trustworthy as those that consider it untrustworthy. While measures of trustworthiness can suffer from bias associated with political leanings, accuracy is generally more easily verifiable and thus arguably a better metric for assessing publications of any type. In terms of accuracy, the Wall Street journal ranks extremely high with only around ten percent of people finding it to be inaccurate.

Newspaper circulation

The Wall Street Journal, as well as The NYTimes, have both successfully managed to cater to both print and digitally focused consumers by becoming multiplatform publications. This is an undoubtedly clever (and perhaps necessary) move in an era where print popularity has waned significantly, as digital readership takes over. The accessibility of smartphone news apps and online news publications have made it difficult for physical newspapers to compete, and although the majority of newspaper circulation revenue still comes from print offerings, companies that wish to continue in the market have been forced to adapt their business strategies to accommodate online-only readers.

Average circulation of the Wall Street Journal from 2018 to 2020

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Sources

Release date

June 2020

Region

Worldwide

Survey time period

2018 to 2020

Supplementary notes

Figures for years prior to 2020 come from previous reports.
The source notes that Average Global Issue Sales includes subscription and non-subscription categories. Additionally, non-subscription categories include, but are not limited to, single copy (newsstand) sales and copies purchased by hotels for distribution to guests.
The figure for print also includes print and digital products from The Wall Street Journal and Barron's, which are bundled into one subscription and counted only once, under 'print'.

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Statistics on "Print media in the U.S."

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