Traditional toy industry revenue by super category 2018

This graph depicts the market size of the toy industry in the United States in 2018, broken down by super category. In 2018, outdoor and sports toys generated revenues of around 4 billion U.S. dollars in the United States.

Revenue of traditional U.S. toy industry by super category in 2018 (in billion U.S. dollars)*

Outdoor & sports toysDollsInfant / toddler / preschool toysGames / puzzlesBuilding setsAction figures & accessoriesVehiclesAll other toysPlushArts & CraftsYouth electronics
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Release date

February 2019


United States

Survey time period

2003 to 2018

Supplementary notes

* Compared to previous publications, definitions of super categories might have changed in some cases.

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Statistics on "Toy industry"

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