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Retail revenue of toys in the U.S. in 2020, by type

Outdoor and sports toys were the leading toys and games category in the United States, generating category sales of approximately 5.35 billion U.S. dollars in 2020. This constituted over a fifth of total retail sales of toys and games in the country that year.

Toy industry worldwide

The global toy market generated revenues exceeding 90 billion U.S. dollars in 2019. Notable players in the worldwide toy market include Japanese toy manufacturer Bandai Namco, Danish company LEGO, Hasbro, Mattel and others. In 2019, Bandai Namco had the highest revenue stream amongst its competitors, with around 6.6 million U.S. dollars in revenues generated globally.

Impact of the COVID-19 pandemic on the U.S. toy market

With global economies shuttered and people forced to stay at home in the aftermath of the coronavirus outbreak, many toy and game categories experienced tremendous growth as people sought to keep themselves entertained in quarantine. Particularly, sales of games and puzzles in the United States increased by an impressive 228 percent in the week ending March 21, 2020.

Retail sales of toys and games in the United States in 2020, by product category

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Sources

Release date

2021

Region

United States

Survey time period

2021

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Statistics on "Toy industry"

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