Leading razor brands in the U.S. 2019, based on sales

When it comes to choosing which razor to buy, American consumers seem to prefer private label brands to any name brand razor. In 2019, about 33.8 million U.S. dollars worth of private label razors were sold in the United States; while Gillette Fusion 5 generated just under 29.5 million U.S. dollars in sales.

Private Label Razor Sales

Private label products are often more affordable than name brands while maintaining comparable quality and performance levels, which is the primary reason they are so popular among consumers. In 2018, private label razors sold 7.7 million units, more than twice as many as the second leading brand, Gillette Mach3. However, in that same year private label razors experienced a ten percent decrease in sales compared to sales in 2017.

Shaving Products in the U.S.

For many Americans, personal grooming is a high priority in their daily lives. A May 2017 survey found that 33 percent of U.S. consumers use shaving products every day. While some consumers prefer single-use disposable razors, others prefer to purchase cartridges for non-disposable shaving tools. In 2018, disposable razor blades and razor cartridges had a sales value of about two billion dollars, with disposable razor blades accounting for the larger share of that value.

Leading razor brands in the United States in 2019, based on sales (in million U.S. dollars)*

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Release date

August 2019


United States

Survey time period

For the 52 weeks ended June 16, 2019

Supplementary notes

* Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains.

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Statistics on "Men's Shaving in the U.S."

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