Leading deodorant vendors in the U.S. 2019

The statistic shows the leading deodorant vendors in the United States in 2019, based on sales. In that period, Colgate Palmolive ranked fifth with sales of 101.23 million U.S. dollars. Total sales of U.S. deodorant vendors amounted to about 3.21 billion U.S. dollars in 2019.

Deodorant in the United States

Classified as cosmetics in the United States by the US Food and Drug Administration (FDA) deodorants were created to be applied to the body in order to affect body odor caused by bacterial growth and the smell associated with the bacterial breakdown of perspiration. These products are made by blending active ingredients with waxes, oils, and silicones and molding the mixture into stick form. Antiperspirants, a subgroup of deodorants, affect odor as well but are typically applied to the underarms and are classified as drugs by the FDA.

With recovery from the financial crisis, the market in the United States has projected healthy growth in recent years by manufacturers increased focus on delivering technologically advanced products in various novel product formats. Deodorants is a matured market in developed regions such as the United States and Europe. In these markets, delivery of innovative products and an improved product mix play a vital role for manufacturers to increase their revenues. These producers have also sought to generate sales growth by relying on product introductions on a continuous basis as well as product line extensions.

Procter & Gamble, who owns the deodorant brand Old Spice, is the largest deodorant vendor in the United States. In 2013, the company generated a total of about 947.3 million U.S. dollars and controlled about 37.7 percent of the category's total dollar sales. In that year, Procter & Gamble also had six of its deodorant brands in the U.S. top ten, regarding sales.

Leading deodorant vendors in the United States in 2019, based on sales

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Release date

November 2019


United States

Survey time period

52 weeks ended August 11, 2019

Supplementary notes

Total U.S. sales for food, drug, mass, military commissaries and select club and dollar stores for the 52 weeks ended August 11, 2019.

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Statistics on "Deodorants in the United Kingdom (UK)"

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