Sales share of the leading deodorant vendors in the U.S. 2019

The statistic shows the sales share of the leading deodorant vendors in the United States in 2019. In that year, the deodorant vendor Colgate Palmolive generated 3.14 percent of total dollar sales in the United States.

Deodorant sales in the United States

Classified and regulated as cosmetics in the United States by the U.S. Food and Drug Administration (FDA) deodorants were created to be applied to the body in order to affect body odor caused by bacterial growth and the smell associated with the bacterial breakdown of perspiration. These products are made by blending active ingredients with waxes, oils, and silicones and molding the mixture into stick form.

With recovery from the financial crisis, the market in the United States has projected healthy growth in recent years by manufacturers increased focus on delivering technologically advanced products in various novel product formats. Deodorants is a matured market in developed regions such as the United States and Europe. In these markets, delivery of innovative products and an improved product mix play a vital role for manufacturers to increase their revenues. These producers have also sought to generate sales growth by relying on product introductions on a continuous basis as well as product line extensions.

Unilever, for example, who owns the deodorant brands Axe, Dove and Degree to name a few, are constantly diversifying their line. In 2013, the company grew o.3 percent with regard to deodorant sales throughout the United States, bringing its sales total up to nearly 550 million U.S. dollars. The number one selling deodorant brand in the United States in 2013 was Degree Men, generating a total of about 190.5 million U.S. dollars.

Sales share of the leading deodorant vendors in the United States in 2019

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Release date

November 2019


United States

Survey time period

52 weeks ended August 11, 2019

Supplementary notes

Total U.S. sales for food, drug, mass, military commissaries and select club and dollar stores for the 52 weeks ended August 11, 2019.

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