Sales share of the leading deodorant brands in the U.S. 2019

This statistic depicts the sales share of the leading deodorant brands in the United States in 2019. In that year, the deodorant brand, Dove, generated 6.4 percent of total dollar sales in the United States.

Deodorant in the United States

Classified and regulated as cosmetics in the United States by the U.S. Food and Drug Administration (FDA), deodorants were created to be applied to the body in order to affect body odor caused by bacterial growth and the smell associated with the bacterial breakdown of perspiration. These products are made by blending active ingredients with waxes, oils, and silicones and molding the mixture into stick form.

Deodorant is a matured market in developed regions such as the United States and Europe. In these markets, delivery of innovative products and an improved product mix play a vital role for manufacturers to increase their revenues. These producers have also sought to generate sales growth by relying on product introductions on a continuous basis as well as product line extensions.

Degree Men was the leading deodorant brand in the United States in 2013. The brand was responsible for 7.6 percent of all deodorant sales within all U.S. food, drug, and mass merchandise outlets and generated just over 190 million U.S. dollars. Degree is owned by the Anglo-Dutch consumer goods company Unilever, whose products include cleaning agents, food, beverages and personal care products. In 2013, the company grew 0.3 percent in regard to deodorant sales throughout the United States, bringing its sales total up to over 540 million U.S. dollars.

Sales share of the leading deodorant brands in the United States in 2019*

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

August 2019


United States

Survey time period

52 week period ended June 17, 2018

Supplementary notes

* Total U.S. sales through multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).
"Sales" refers to the dollar value of sales.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Procter & Gamble"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.