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Sales share of the leading hair coloring vendors in the U.S. 2016

This statistic depicts the sales share of the leading hair coloring vendors in the United States in 2016. In that year, Revlon was the fourth ranked hair coloring vendor for women with 13.9 percent of total dollar sales in the United States.

Hair coloring and hair care in the United States

Hair coloring products are a major division within the U.S .hair care market, especially amongst women, with the majority of American women dyeing their hair. The main reasons for this practice are cosmetic. Many people use this practice to change to a color which is regarded as more fashionable, to restore color after it has been damaged by U.V. exposure, or to cover the signs of aging (e.g., grey hair). The sector is dynamic, but there are trends that are affecting business in North America. Women are looking for affordable, do-it-yourself products that can help them recreate looks they see in the media, as well as ways to repair and protect hair from damage caused by styling.

In 2013, the leading hair coloring vendor (for women) in the United States was L'Oréal Paris. The vendor made up over 36 percent of total dollar sales; which amounted to approximately 546 million U.S. dollars. L'Oréal also had two of its hair coloring brands in the top three, regarding hair coloring brands sold throughout the United States in 2013.

One idea that market analysts see resonating with women is the adoption of hair care regimens that parallel the multi-step care traditionally given to skin. As long as cosmetic manufacturers continue to provide exciting products that are on trend and meet consumers' unaddressed needs, they will continue to grow their presence throughout this category.

Sales share of the leading hair coloring vendors in the United States in 2016*

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Release date

April 2017


United States

Survey time period

52 weeks ended September 4, 2016.

Supplementary notes

Total U.S. sales for food, drug, mass, military commissaries and select club and dollar stores for the 52 weeks ended September 4, 2016. * Hair coloring for women.

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