With an American customer satisfaction index score of 84 for its athletic shoes, Nike outranked adidas in 2023. The roles were in fact reversed in 2021 and have fluctuated several times over the years.
Nike puts its best foot forward
Nike is one of the most popular brands for sports shoes among consumers worldwide. In fiscal 2024, the company made nearly 15 billion U.S. dollars in North America by selling footwear alone. Apparel, which made up the second-largest segment, generated nearly six billion dollars on the continent. With the highest sales and the highest number of active Nike stores, the United States made up the largest North American market, specifically.
The U.S. sports and swimwear market
U.S. revenue numbers for the sports and swimwear market in 2023 stood at an estimated 76 billion U.S. dollars, an increase of nearly 10 billion U.S. dollars compared to the previous year. Figures are set to reach a projected 90 billion U.S. dollars in 2028. Each year, over half of the market’s revenue had been specifically generated through women’s sports and swimwear.
The American customer satisfaction index scores for athletic shoe companies in the U.S. from 2010 to 2023
2023 results are based on data collected between October 2022 and September 2023.
Supplementary notes
The release date is the date the information was accessed.
The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ACSI®. (August 5, 2024). The American customer satisfaction index scores for athletic shoe companies in the U.S. from 2010 to 2023 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/?__sso_cookie_checker=failed
ACSI®. "The American customer satisfaction index scores for athletic shoe companies in the U.S. from 2010 to 2023." Chart. August 5, 2024. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/?__sso_cookie_checker=failed
ACSI®. (2024). The American customer satisfaction index scores for athletic shoe companies in the U.S. from 2010 to 2023. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/?__sso_cookie_checker=failed
ACSI®. "The American Customer Satisfaction Index Scores for Athletic Shoe Companies in The U.S. from 2010 to 2023." Statista, Statista Inc., 5 Aug 2024, https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/?__sso_cookie_checker=failed
ACSI®, The American customer satisfaction index scores for athletic shoe companies in the U.S. from 2010 to 2023 Statista, https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/?__sso_cookie_checker=failed (last visited February 07, 2025)
The American customer satisfaction index scores for athletic shoe companies in the U.S. from 2010 to 2023 [Graph], ACSI®, August 5, 2024. [Online]. Available: https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/?__sso_cookie_checker=failed