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New U.S. donors - retention rate by age and channel

The statistic shows the retention rate in 2010 of new U.S. donors who were acquired in 2009 by age and origin channel. In that year, the retention rate was 28 percent for 2009 donors aged 45 to 54, who joined online.

Retention rate of new U.S. charity donors by age group and acquisition channel in 2010

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Source

Release date

May 2011

Region

United States

Survey time period

June 2006 - December 2010

Number of respondents

28 major national nonprofit organizations

Method of interview

Online survey

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Statistics on "Charities in the United Kingdom (UK)"

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