internet's share in global ad spend will exceed 60 percent in 2026.
The source forecast that digital advertising spending worldwide will surpass 442 billion U.S. dollars in 2024, up 6.5 percent from 415.5 billion dollars a year earlier. The figure was predicted to continue rising, reaching almost half a trillion dollars by 2026. The same study projected that the Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Digital advertising spending in the U.S. 2021-2027
- Premium Statistic Digital ad spend in Germany 2020-2023, by device
- Premium Statistic Brazil: digital display ad investments 2015-2018
- Premium Statistic Brazil: online search ad investments 2015-2018
- Premium Statistic Pinterest ad revenue per user in the U.S. 2016-2020
- Premium Statistic Ad spend of leading companies in Australia 2017
- Premium Statistic Leading OOH advertisers in Australia 2017
- Premium Statistic Top wine & sparkling wine brands in Brazil 2023, by estimated digital ad spend share
- Premium Statistic Top makeup brands in Brazil 2023, by estimated digital ad spend share
- Premium Statistic Top footwear brands in Brazil 2023, by estimated digital ad spend share
About the region
10
- Premium Statistic Media companies: ad revenues 2022
- Premium Statistic Digital ad spend growth worldwide 2021-2026
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Companies with fastest-growing digital ad revenue worldwide 2023
- Premium Statistic Annual change in advertising spending worldwide 2023-2024, by medium
- Basic Statistic YouTube: global advertising revenues as of Q4 2023
- Premium Statistic Mobile revenue share of digital advertising worldwide 2019-2028
- Basic Statistic Digital advertising revenue of leading online companies 2012-2023
- Premium Statistic Growth of Amazon ad sales worldwide 2020-2023
- Premium Statistic Fastest growing digital ad markets worldwide 2023
Other regions
9
- Premium Statistic Top hair care brands in Brazil 2023, by estimated digital ad spend share
- Premium Statistic Digital ad spend growth in South Africa 2019-2021
- Premium Statistic Growth of display ad spend in the UK 2022, by format
- Premium Statistic Middle East and Africa: digital ad spend growth 2013-2018
- Premium Statistic Asia Pacific: digital ad spend growth 2012-2018
- Premium Statistic Media ad spend vs. time spent in Canada 2019
- Premium Statistic Nigeria ad spend 2018-2020, by medium
- Premium Statistic Venezuela: digital ad spend 2020, by industry
- Premium Statistic Dominican Republic: digital ad spend 2020, by industry
Related statistics
10
- Premium Statistic Search ad spend growth in the U.S. 2020-2023
- Premium Statistic Digital ad spending in Western Europe 2017-2027
- Premium Statistic Digital publisher advertising revenue growth in the UK 2021-2023
- Premium Statistic Digital publisher revenue growth in the UK 2023, by type
- Premium Statistic Digital publisher revenue in the UK 2019-2023
- Premium Statistic Search engine marketing spending in Peru 2021-2023
- Premium Statistic Programmatic ad spend in Europe 2016-2022, by marketplace type
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Search advertising spending in the U.S. 2019-2026
- Premium Statistic Online advertising spending in Western Europe 2000-2024
Further Content: You might find this interesting as well
Statistics
Dentsu. (December 6, 2023). Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/
Dentsu. "Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars)." Chart. December 6, 2023. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/
Dentsu. (2023). Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/
Dentsu. "Digital Advertising Expenditure Worldwide from 2014 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/
Dentsu, Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/ (last visited April 25, 2024)
Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars) [Graph], Dentsu, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/