Media usage in an online minute 2019

Media usage in an internet minute as of March 2019

by J. Clement, last edited May 8, 2019
Media usage in an online minute 2019 A lot of things happen in an internet minute – millions of messages, e-mails and texts are sent, scrolled and uploaded, and hundreds of thousands of hours of content are consumed. In a 2019 internet minute, 694,444 hours of Netflix content are streamed by users worldwide.
Online media consumption

Media and communications are two big drivers of online activity among the billions of global online users. Due to improvements in digital infrastructure and affordable data plans, digital video streaming is constantly increasing, be it via free video platforms or subscription services. Netflix is one of the most popular video streaming services worldwide, having accumulated almost 160 million subscribers at the beginning of 2019. According to recent industry data, Netflix accounted for ten percent of the one billion hours of TV consumption in the United States in 2018. The company is also working hard to keep up with its users’ voracious appetites: in 2017, the company produced 1,257 hours of original first-run content, up from on 73 hours of original content in 2013.

Online messaging

Communicating via social media and messaging apps is also a popular online activity. The most-downloaded communication apps in the Google Play Store include WhatsApp, Facebook Messenger and Telegram. When OTT messaging services rose to prominence in the early 2010s, their initial appeal was based on the fact that messaging was free, whereas SMS messages were not. Since then, messaging apps have increased the range of services they offer and the ability to send photos, videos, group chats and free voice calls now the norm.
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Media usage in an internet minute as of March 2019

Amount per minute
E-mails sent188,000,000
Mobile messages sent41,600,000
Text messages sent18,100,000
GIFs served by GIPHY4,800,000
Videos watched by YouTube users4,500,000
Search queries via Google3,800,000
Snaps created by Snapchat users2,100,000
Swipes on Tinder1,400,000
Facebooks logins1,000,000
Views on Twitch1,000,000
Dollars spent online996,956
Hours of Netflix watched694,444
Apps downloaded390,030
Users scrolling on Instagram347,222
People tweeting87,500
Smart speakers shipped180
Music streaming subscriptions41
Amount per minute
E-mails sent188,000,000
Mobile messages sent41,600,000
Text messages sent18,100,000
GIFs served by GIPHY4,800,000
Videos watched by YouTube users4,500,000
Search queries via Google3,800,000
Snaps created by Snapchat users2,100,000
Swipes on Tinder1,400,000
Facebooks logins1,000,000
Views on Twitch1,000,000
Dollars spent online996,956
Hours of Netflix watched694,444
Apps downloaded390,030
Users scrolling on Instagram347,222
People tweeting87,500
Smart speakers shipped180
Music streaming subscriptions41
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by J. Clement, last edited May 8, 2019
A lot of things happen in an internet minute – millions of messages, e-mails and texts are sent, scrolled and uploaded, and hundreds of thousands of hours of content are consumed. In a 2019 internet minute, 694,444 hours of Netflix content are streamed by users worldwide.
Online media consumption

Media and communications are two big drivers of online activity among the billions of global online users. Due to improvements in digital infrastructure and affordable data plans, digital video streaming is constantly increasing, be it via free video platforms or subscription services. Netflix is one of the most popular video streaming services worldwide, having accumulated almost 160 million subscribers at the beginning of 2019. According to recent industry data, Netflix accounted for ten percent of the one billion hours of TV consumption in the United States in 2018. The company is also working hard to keep up with its users’ voracious appetites: in 2017, the company produced 1,257 hours of original first-run content, up from on 73 hours of original content in 2013.

Online messaging

Communicating via social media and messaging apps is also a popular online activity. The most-downloaded communication apps in the Google Play Store include WhatsApp, Facebook Messenger and Telegram. When OTT messaging services rose to prominence in the early 2010s, their initial appeal was based on the fact that messaging was free, whereas SMS messages were not. Since then, messaging apps have increased the range of services they offer and the ability to send photos, videos, group chats and free voice calls now the norm.
Show more
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