Share of Facebook users who would participate in f-commerce in 2011

This statistic shows the percentage of Facebook users from the U.S. and the UK who would shop via f-commerce if they were given the opportunity, sorted by age groups. 26 percent of Facebook users aged between 34 and 46 years would do so.

Share of Facebook users who would participate in f-commerce if given the opportunity in 2011, by age group

AgePercentage of respondents
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Release date

July 2011


United Kingdom, United States

Survey time period

May 20 to June 1, 2011

Number of respondents

971 respondents

Age group

20 years and older

Special properties

Respondents from the U.S. and the U.K.

Method of interview

Online survey

Supplementary notes

F-commerce: E-commerce via a facebook shopping channel.
Respondents were asked if they agree with the following statement: "I spend so much time on Facebook already, I might as well shop there, too."
The survey was carried out in the United States (559 respondents) and the United Kingdom (412 respondents).

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