Dish Network - additional information
Subscription television, sometimes simply named pay TV or premium, refers to broadcasting services provided by cable and satellite TV companies or digital and internet television providers. As of 2014, 66 percent of all TV households worldwide received pay TV, while 87 percent of American households subscribed to such services. In 2015, revenue generated from premium services in North America alone was estimated at an unprecedented 108.58 billion U.S. dollars, although this figure is predicted to fall by 2022.
Dish Network is a DBS service provider headquartered in Meridian, Colorado, United States. It was launched in March 1996 and presently provides satellite television, audio programming, satellite internet, and interactive television services. The company’s service area is limited to the United States, where the number of Dish Network customers stood at 13.67 million in 2016. As of 2015, Dish had a 14.1 percent share of the United States Pay TV market, while the broadcaster’s main competitor, Direct TV, owned 19.8 percent.
Both Dish Network and Direct TV are perpetually trying to stay relevant, offering competitive prices, a diversified range of channels, and an array of hardware products, such as Dish’s portable satellite antenna (Tailgater) or its digital video recorder (Hopper). However, according to market experts, the subscription television model is falling out of grace among Americans, due in part to the rise of Netflix and Hulu, as well as to the high availability of online streaming services.