Marketing survey - Less important strategic instruments 2010

This statistic presents the results of a survey among 5,298 U.S. marketing professionals in 2010. In the survey the respondents were asked to name the strategic instruments they were expecting to be less important in 2010 compared to 2009. 34 percent of the respondents expected their organisation to decrease their focus on newspapers in 2010.

Percentage of U.S. marketers expecting to decrease their organization’s focus in each area in 2010

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Sources

Release date

August 2010

Region

United States

Survey time period

April 13 to May 17, 2010

Number of respondents

5,298 respondents

Special properties

Marketing professionals

Method of interview

Online survey

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Statistics on "SME marketing in the U.S."

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