In 2023, U.S. women's clothing store sales amounted to about 40.3 billion U.S. dollars. This was a slight decrease compared to the previous year, which was a record year for women’s clothing store sales, at 41.84 billion dollars.
Spending on womenswear
On average, in 2022, consumers spent an annual total of 735 dollars on women’s and girls’ clothing. This was considerably more than the 454 dollars spent on average on menswear in the same year. The generation that spent the most on womenswear items was Generation X, born 1965 to 1980, who spent approximately 1,000 dollars that year on average. The youngest generation, Generation Z, spent about one third as much as Gen X.
Numbers have been rounded to provide a better understanding of the statistic.
Figures are not adjusted for price changes. Retail and food services total and other subsector totals may include data for kinds of business not shown.
Estimates are based on data from the Monthly Retail Trade Survey, Annual Retail Trade Survey, Service Annual Survey, and administrative records.
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US Census Bureau. (April 15, 2024). Women's clothing store sales in the United States from 1992 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/197646/annual-womens-clothing-store-sales-in-the-us-since-1992/?__sso_cookie_checker=failed
US Census Bureau. "Women's clothing store sales in the United States from 1992 to 2023 (in billion U.S. dollars)." Chart. April 15, 2024. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/197646/annual-womens-clothing-store-sales-in-the-us-since-1992/?__sso_cookie_checker=failed
US Census Bureau. (2024). Women's clothing store sales in the United States from 1992 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/197646/annual-womens-clothing-store-sales-in-the-us-since-1992/?__sso_cookie_checker=failed
US Census Bureau. "Women's Clothing Store Sales in The United States from 1992 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/197646/annual-womens-clothing-store-sales-in-the-us-since-1992/?__sso_cookie_checker=failed
US Census Bureau, Women's clothing store sales in the United States from 1992 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/197646/annual-womens-clothing-store-sales-in-the-us-since-1992/?__sso_cookie_checker=failed (last visited February 16, 2025)
Women's clothing store sales in the United States from 1992 to 2023 (in billion U.S. dollars) [Graph], US Census Bureau, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/197646/annual-womens-clothing-store-sales-in-the-us-since-1992/?__sso_cookie_checker=failed