The sporting goods industry in the United States - additional information
In the past few decades, sports, as a way to stay in shape, to maintain health or simply as a pleasant free-time activity, have become more and more an integral part of our everyday lives. Ever-improving technologies, such as fitness trackers or smart fabrics, and new sport trends appearing frequently, along with a growing demand for all types of sports, have helped expand the sporting goods industry to an unprecedented degree. In 2015, consumers spent a forecasted 64.8 billion U.S. dollars on sporting goods, in the United States alone.
The online sector has become a popular channel of distribution for sporting goods, as sales made on the internet amounted to almost 11.74 billion U.S. dollars in 2015. However, sporting goods stores are still the most popular outlets for buying athletic gear. Based on retail sales, the leading U.S. sporting goods store chain in the United States is Dick’s Sporting Goods, which generated sales of over 7.26 billion U.S. dollars.
Some of the most popular sporting goods brands in the United States are Nike and Adidas, which are also the most dominant sportswear and sporting goods companies worldwide.