Revenue of Hasbro worldwide from 2009 to 2020, by region

In 2020, Hasbro generated revenues of 2.56 billion U.S. dollars in the United States and Canada. The North American region consistently generated the highest revenue stream for Hasbro from 2009 to 2020. Globally, Hasbro's net revenue amounted to approximately 5.47 billion U.S. dollars in 2020.

Toy market in the U.S.

As a major consumer market for toys and games, the United States saw its retail sales of toys increase from approximately 17.5 billion U.S. dollars in 2013 to more than 25 billion U.S. dollars in 2020. The North American region has been particularly lucrative for toys and games manufacturers like Hasbro, LEGO and Mattel. Like Hasbro, Mattel also saw around 2.7 billion U.S. dollars of its worldwide revenues concentrated in the U.S. and Canada in 2020.

International trade in the toy industry

International trade flows of toys and games are dominated by two major global players: The United States and China. Chinese exports of toys, games, and sport requisites reached nearly 63 billion U.S. dollars in 2019, dwarfing those of the United States which were around 6.4 billion that year. While U.S. exports of toys and games are only a tenth of its Chinese counterpart, the United States still ranks second behind the world’s top exporter. The U.S. is also the world’s leading importer of toys, games and sport requisites, with an import value exceeding 34 billion U.S. dollars in 2019.