Revenue of Hasbro worldwide from 2019 to 2022, by region

In the financial year ended December 25, 2022, the toy company known as Hasbro generated revenues of just over three and a half billion U.S. dollars in the United States alone. The U.S. consistently generated the highest revenue stream for Hasbro over the years. In total, Hasbro's net revenue amounted to approximately 5.9 billion U.S. dollars in 2022.

Toy market in the U.S.

As a major consumer market for toys and games, the United States saw its retail sales of toys increase from approximately 22 billion U.S. dollars in 2019 to nearly 30 billion U.S. dollars in 2022. The North American region has been particularly lucrative for toys and games manufacturers like Hasbro, LEGO, and Mattel. Like Hasbro, Mattel also saw its North American sales figures grow considerably between 2020 and 2021.

International trade in the toy industry

International trade flows of toys and games are dominated by two major players: China and the United States. Chinese exports of toys, games, and sport requisites reached over 100 billion U.S. dollars in 2021, dwarfing those of Germany and the United States, which accounted for a combined total of 13.2 billion that year. Although U.S. exports of toys and games are only about 1/15th of its Chinese counterpart, the United States still the world's second-largest exporter for this category. On the other hand, the U.S. is by far the world’s leading importer of toys, games and sport requisites, with an import value exceeding 50 billion U.S. dollars in 2021.