Search ad spend growth in the U.S. 2020-2022

Published by Statista Research Department, Apr 17, 2023
In 2022, search advertising spending in the United States increased by 7.8 percent, from 78.3 billion to 84.4 billion U.S. dollars. Search is the most invested-in digital ad format in the U.S., with a market share of roughly 40 percent.

Change in search advertising spending in the United States from 2020 to 2022

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Release date

April 2023

Region

United States

Survey time period

2020 to 2022

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Statistics on " Online search market in the United States "

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Overview

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Google

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Other leading search platforms

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Usage and search behavior

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Search advertising

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Spotlight: AI-powered search

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