In 2023, search advertising spending in the United States increased by four percent, from 84.4 billion to 88.8 billion U.S. dollars. Search is the most invested-in digital ad format in the U.S., with a market share of roughly 40 percent.
Change in search advertising spending in the United States from 2020 to 2023
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IAB (U.S.). (April 16, 2024). Change in search advertising spending in the United States from 2020 to 2023 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/199038/spend-share-of-search-engines-in-the-united-states/?__sso_cookie_checker=failed
IAB (U.S.). "Change in search advertising spending in the United States from 2020 to 2023." Chart. April 16, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/199038/spend-share-of-search-engines-in-the-united-states/?__sso_cookie_checker=failed
IAB (U.S.). (2024). Change in search advertising spending in the United States from 2020 to 2023. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/199038/spend-share-of-search-engines-in-the-united-states/?__sso_cookie_checker=failed
IAB (U.S.). "Change in Search Advertising Spending in The United States from 2020 to 2023." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/199038/spend-share-of-search-engines-in-the-united-states/?__sso_cookie_checker=failed
IAB (U.S.), Change in search advertising spending in the United States from 2020 to 2023 Statista, https://www.statista.com/statistics/199038/spend-share-of-search-engines-in-the-united-states/?__sso_cookie_checker=failed (last visited January 20, 2025)
Change in search advertising spending in the United States from 2020 to 2023 [Graph], IAB (U.S.), April 16, 2024. [Online]. Available: https://www.statista.com/statistics/199038/spend-share-of-search-engines-in-the-united-states/?__sso_cookie_checker=failed
