Leading movie studio brands in the U.S. by brand equity 2012

This statistic shows leading movie studio brands in the United States in 2012, by brand equity as rated by consumers. DreamWorks Studios, headquartered in Universal City in California, received the most favorable ratings, with an equity score of 69.26.

Leading movie studio brands in the United States in 2012, by brand equity

Characteristic	Scores on scale of 1 to 100
DreamWorks Studios	69.26
Lionsgate Entertainment	67.39
Warner Brothers	65.5
Twentieth Century Fox	65.47
Sony Pictures	64.88
New Line Cinema	63.89
Industry average	63.8

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Release date

October 2012

More information

Region

United States

Survey time period

January 31 to February 20, 2012

Number of respondents

base: n > 38,500

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

Harris Poll EquiTrend is a leading Brand Equity Tracking study conducted by Harris Interactive that measures and compares brand health for more than 1,500 brands. The study was conducted online from January 31 through February 20, 2012 and analyzes the responses of over 38,500 U.S. consumers age 15 and older on key measures of brand health – including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to a brand. Each brand is rated 1,000 times among respondents who are familiar with the brand.
Release date is approximate.

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