Leading magazine brands in the U.S. by brand equity 2012

The statistic shows a ranking of the brand equity of magazines in the United States in 2012, as rated by consumers. The National Geographic received the most favorable ratings, which gave it the equity score of 66.

Leading general interest magazine brands in the United States in 2012, by brand equity

Characteristic	Scores on scale of 1 to 100
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Release date

October 2012

More information

Region

United States

Survey time period

Jan 31 to Feb 20, 2012

Number of respondents

base: n > 38,500

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

Harris Poll EquiTrend is a leading Brand Equity Tracking study conducted by Harris Interactive that measures and compares brand health for more than 1,500 brands. The study was conducted online from January 31 through February 20, 2012 and analyzes the responses of over 38,500 U.S. consumers age 15 and older. on key measures of brand health – including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to a brand. Each brand is rated 1,000 times among respondents who are familiar with the brand.

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