U.S. spa industry revenue 2008-2020

Going to the spa is a popular way to relax and unwind from the stresses of everyday life. In 2020, the spa industry in the United States was worth an estimated 12.1 billion U.S. dollars. Previously, in 2019, the U.S. spa industry was worth more than 19 billion U.S. dollars. This discrepancy marked a decrease of more than 36 percent from the original 2020 figures and can be attributed to the coronavirus (COVID-19) pandemic, which forced the temporary and, in some cases, permanent closure of health facilities and spas across the United States.

How much do U.S. Americans spend at the spa?

The average revenue per spa visit in the U.S. amounted to almost 99.5 U.S. dollars in 2019. By 2020, the average revenue per spa visit fell slightly to 97.5 U.S. dollars. That same year, the U.S. spa industry reported 124 million visitors despite the ongoing coronavirus (COVID-19) pandemic. This figure, however, was eclipsed by the number of spa visits in the U.S. in 2019. At that time, approximately 192 million Americans visited spas across the United States.

Are U.S. Americans ready to revisit spas in the U.S.?

Due to the coronavirus (COVID-19) pandemic, and the significant impact on health facilities and spas across the U.S., fewer Americans visited spas in 2020. This raises questions as to the public comfort level in the U.S. with visiting a spa after businesses reopen. As of April 2020, 47 percent of Americans stated that they felt a little nervous about visiting a spa after businesses reopen. In contrast, 25 percent of respondents stated that they were very nervous to visit a spa and 28 percent stated that they were not nervous at all.