Occupancy rate outlook for the U.S. lodging industry 2018-2020, by quarter

In the fourth quarter of 2020, the occupancy rate of the U.S. lodging industry is predicted to reach 62 percent. Since 2018, occupancy rates in United States hotels reached over 70 percent during quarters two and three.

Key performance indicator: occupancy rate

The hotel occupancy rate is a key performance indicator in the hotel industry. It shows the percentage of rented rooms to the total amount of available hotel rooms. The average U.S. hotel occupancy rate for 2019 stood at roughly 66 percent. Since 2009, the country’s occupancy rate has increased by over 10 percent. Europe had an occupancy rate of roughly 72.2 percent in 2019, making it the region with the highest global occupancy rate that year.

The guest

Based on a customer satisfaction score, which examines several key factors (e.g., hotel service, costs, food and beverage), Hard Rock Hotel and Gaylord Hotels were ranked the best upper upscale hotel brands in North America as of May 2019. For the same period, Wyndham’s Microtel Inn & Suites and Travelodge, as well as Americas Best Value Inn, were among North America’s highest-rated budget hotel brands.

Occupancy rate outlook for the United States lodging industry from 2018 to 2020, by quarter

Occupancy rate
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Sources

Release date

January 2020

Region

United States

Survey time period

2018 to Q4 2019

Supplementary notes

*Forecast.

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