Callaway Golf revenue – additional information
Callaway Golf is the second largest golf equipment company in the world. Established in 1982 by Ely Callaway, the company sells golf clubs, golf balls, as well as apparel, footwear and accessories for the sport in more than 110 countries worldwide. Callaway Golf also sponsors several professional golf players from different tours, including PGA, LPGA, European PGA, Web.com tour, Champions Tour. PGA’s Phil Mickelson is Callaway Golf’s most valuable athlete asset at the moment. With a brand value of 19.6 million U.S. dollars in 2017, Phil Mickelson was the fifth most valuable sports athlete brand worldwide, while Tiger Woods was just behind him in sixth place with a value of 16.6 million U.S. dollars.
Callaway Golf’s revenue reached an all-time high in 2007 with revenues of more than one billion U.S. dollars. Since then, the company’s revenue has been slowly declining, with the exception of 2010 and 2014, when the figures slightly increased. In 2017, Callaway Golf’s global revenue exceeded one billion U.S. dollars once more. Woods is the most profitable product category for Callaway Golf. In 2017 alone, the company had revenues of over 307 million U.S. dollars from the sales of woods. Irons along with accessories are also important categories for the company. The United States is Callaway Golf’s main market, as over 50 percent of its annual revenue in 2017 was generated in the country. Japan is also an important market for the company, with 199.3 million U.S. dollars in revenue in 2017.