Callaway Golf revenue – additional information
Callaway Golf is the second largest golf equipment company in the world. Established in 1982 by Ely Callaway, the company sells golf clubs, golf balls, as well as apparel, footwear and accessories for the sport in more than 110 countries worldwide. Callaway Golf also sponsors several professional golf players from different tours, including PGA, LPGA, European PGA, Web.com tour, Champions Tour. PGA’s Phil Mickelson is Callaway Golf’s most valuable athlete asset at the moment. With a brand value of 28 million U.S. dollars in 2015, Phil Mickelson is the second most valuable sports athlete brand worldwide, only behind Tiger Woods.
Callaway Golf’s revenue reached an all-time high in 2007 with revenues of more than one billion U.S. dollars. Since then, the company’s revenue has been slowly declining, with the exception of 2010 and 2014, when the figures slightly increased. In 2015, Callaway Golf’s global revenue was at 843.8 million U.S. dollars, the third lowest amount since 2005. Woods is the most profitable product category for Callaway Golf. In 2015 alone, the company had revenues of 222 million U.S. dollars from the sales of woods. Irons along with accessories are also important categories for the company. Together, these three categories account for just over 70 percent of Callaway Golf’s revenue. The United States is Callaway Golf’s main market, as over 50 percent of its annual revenue in 2015 was generated in the country. Japan is also an important market for the company, with 138 million U.S. dollars in revenue in 2015.