Share of consumers considering to purchase Chinese brands in 2013, by country

The graph shows the share of consumers considering to purchase Chinese brands. In 2013, 29 percent of consumers in developed countries considered purchasing a Chinese brand.

Share of consumers considering to purchase Chinese brands in 2013, by country

Share of consumers
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Source

Release date

December 2013

Region

China

Survey time period

December 2013

Supplementary notes

According to the source, the statistic is based on results from the Millward Brown 2013 Going Global Study.

Ranked brands meet the following eligibility criteria:
1. Brand was created by a Mainland China enterprise.
2. Brand is owned by a publicly traded enterprise,
3. Brand reported positive earnings for the period covered by the ranking.
4. Financial institutions category includes only banks that derive at least 20 percent of their earnings from retail banking.

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