In 2020, Amazon invested approximately 173 million U.S. dollars in internet display advertising. Amazon was the second leading spender within this category that year. Other large companies, such as Alphabet and Berkshire Hathaway, were also among the top online display advertisers.
Return on digital display advertising
For each dollar invested in digital display ads in 2018, advertisers in the United States gained approximately 4.8 U.S. dollars. The medium had the second-lowest return on advertising investment that year. Digital search advertising offered investors the highest return on ad spending during the measured period.
Ad spending in the United States
The largest ad spending shares in the U.S. in 2018, were attributed to TV and mobile media. Each of these accounted for about a third of the year’s ad expenditures. By 2022, the mobile share is projected to grow considerably to almost fifty percent. Television and print advertising, on the other hand, is forecast to decrease by a significant margin in the measured period.
Leading internet display advertisers in the United States in 2020, by ad spend
(in million U.S. dollars)
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Advertising Age. (July 12, 2021). Leading internet display advertisers in the United States in 2020, by ad spend (in million U.S. dollars) [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/200779/ad-spending-of-leading-internet-advertisers-in-the-us/
Advertising Age. "Leading internet display advertisers in the United States in 2020, by ad spend (in million U.S. dollars)." Chart. July 12, 2021. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/200779/ad-spending-of-leading-internet-advertisers-in-the-us/
Advertising Age. (2021). Leading internet display advertisers in the United States in 2020, by ad spend (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/200779/ad-spending-of-leading-internet-advertisers-in-the-us/
Advertising Age. "Leading Internet Display Advertisers in The United States in 2020, by Ad Spend (in Million U.S. Dollars)." Statista, Statista Inc., 12 Jul 2021, https://www.statista.com/statistics/200779/ad-spending-of-leading-internet-advertisers-in-the-us/
Advertising Age, Leading internet display advertisers in the United States in 2020, by ad spend (in million U.S. dollars) Statista, https://www.statista.com/statistics/200779/ad-spending-of-leading-internet-advertisers-in-the-us/ (last visited May 16, 2022)
