Largest internet display advertisers in the U.S. 2021

In 2021, Amazon invested approximately 239 million U.S. dollars in desktop internet display advertising. The company ranked as the leading spender within this category that year. Apple followed, having spent 153 million U.S. dollars on internet display ads. Alphabet rounded up the top three, with an advertising spend of 129 million U.S. dollars.

Surging programmatic display ad spend in the U.S.

Digital display advertising promotes a product or a service through visual-based ads on websites, apps, or social media. In the first half of 2021, mobile app display advertising had a viewability of 85 percent in the United States. In the same period, nearly 72 percent of desktop display ads were in view in the country. Concomitantly, programmatic digital display advertising spending has soared in the U.S., projected at over 120 billion U.S. dollars in 2022.

Digital display ad spend increases globally

Display advertising spending might reach nearly 290 billion U.S. dollars worldwide in 2022. The format is the leading recipient of digital ad spend. By 2024, expenditures on digital display ads, including online video and social media, are forecast to grow to some 352 billion U.S. dollars.