Largest internet display advertisers in the U.S. 2018

In 2018, Amazon invested approximately 428 million U.S. dollars in internet display advertising. Amazon was by far the leading spender within this category that year. Other large companies, such as Verizon Communications and Fiat Chrysler Automobiles, were also among the top online display advertisers.

Return on digital display advertising

For each dollar invested in digital display ads, advertisers in the United States gained approximately five U.S. dollars. The medium had the second-lowest return on advertising investment that year. Digital search advertising offered investors the highest return on ad spending during the measured period.

Ad spending in the United States

The largest ad spending shares in the U.S. in 2018, were attributed to TV and mobile media. Each of these accounted for about a third of the year’s ad expenditures. By 2022, the mobile share is projected to grow considerably to almost fifty percent. Television and print advertising, on the other hand, is forecast to decrease by a significant margin in the measured period.