Most influential sources leading to vehicle purchase 2011

This statistic displays results of a survey held among U.S. new and used vehicle shoppers in 2011, asking which media led them to the dealer they purchased their car from. The internet was used by 50 percent of new vehicle buyers, and by 58 percent of used vehicle buyers.

Which media, if any, led you to the dealer you purchased from?

Media	New vehicle buyers	Used vehicle buyers
Internet	50%	58%
Referral from family or friend	16%	19%
Newspaper (print or online)	7%	5%
All other media sources combined**	26%	20%

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Release date

February 2011

More information

Region

United States

Survey time period

Februar 2011

Special properties

U.S. consumers*

Supplementary notes

* A total of 4,005 U.S. consumers who had purchased a new or used vehicle from a dealership within the prior six months were asked. The source states that this survey is based on the 71 percent of new and used car shoppers who used the Internet to shop for their vehicle.
** TV, radio, direct mail, magazine, outdoor ads, and write-in answers

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