This graph depicts the actions taken by U.S. adults with regard to any of the advertised brands during the Super Bowl in 2011. 4 percent of the survey respondents said that they followed a brand on Twitter after watching the brand advertisement during Super Bowl XLV.
Actions taken with regard to any of the brands you've seen advertised during the Super Bowl XLV in 2011?*
Survey participants that recall any Super Bowl ads
Supplementary notes
* During the survey, this question was posed as follows: "Which of the following actions, if any, have you taken or do you intend to take with regard to any of the brands you've seen advertised during the Super Bowl?" followed by the possible answers.
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Harris Interactive. (March 1, 2011). Actions taken with regard to any of the brands you've seen advertised during the Super Bowl XLV in 2011?* [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/201476/actions-taken-by-us-adults-after-watching-the-super-bowl-ads/?__sso_cookie_checker=failed
Harris Interactive. "Actions taken with regard to any of the brands you've seen advertised during the Super Bowl XLV in 2011?*." Chart. March 1, 2011. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/201476/actions-taken-by-us-adults-after-watching-the-super-bowl-ads/?__sso_cookie_checker=failed
Harris Interactive. (2011). Actions taken with regard to any of the brands you've seen advertised during the Super Bowl XLV in 2011?*. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/201476/actions-taken-by-us-adults-after-watching-the-super-bowl-ads/?__sso_cookie_checker=failed
Harris Interactive. "Actions Taken with Regard to Any of The Brands You've Seen Advertised during The Super Bowl Xlv in 2011?*." Statista, Statista Inc., 1 Mar 2011, https://www.statista.com/statistics/201476/actions-taken-by-us-adults-after-watching-the-super-bowl-ads/?__sso_cookie_checker=failed
Harris Interactive, Actions taken with regard to any of the brands you've seen advertised during the Super Bowl XLV in 2011?* Statista, https://www.statista.com/statistics/201476/actions-taken-by-us-adults-after-watching-the-super-bowl-ads/?__sso_cookie_checker=failed (last visited January 24, 2025)
Actions taken with regard to any of the brands you've seen advertised during the Super Bowl XLV in 2011?* [Graph], Harris Interactive, March 1, 2011. [Online]. Available: https://www.statista.com/statistics/201476/actions-taken-by-us-adults-after-watching-the-super-bowl-ads/?__sso_cookie_checker=failed
