Average mobile app session length as of 4th quarter 2015, by category (in minutes)

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Average session length in minutes
Media and entertainment5.59
All apps4.35
Travel and lifestyle4.26
E-commerce and retai2.85

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The statistic represents the average mobile app session length as of the fourth quarter of 2015, sorted by app category. Average media and entertainment app sessions lasted 5.59 minutes whereas e-commerce app sessions only took an average of 2.85 minutes. The most popular Apple App Store category is gaming with about 23 percent of available apps belonging to this category. As of April 2017, the top grossing iOS mobile gaming app in the United States was Clash of Clans with 1.98 million U.S. dollars in daily revenues.
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Release date
March 2016
Survey time period
4th quarter 2015
Supplementary notes
Data is based on analysis of more than 37,000 mobile and web apps using the Localytics platform.

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