Average mobile app session length as of 4th quarter 2015, by category (in minutes)

The statistic represents the average mobile app session length as of the fourth quarter of 2015, sorted by app category. Average media and entertainment app sessions lasted 5.59 minutes whereas e-commerce app sessions only took an average of 2.85 minutes.

The most popular Apple App Store category is gaming with about 23 percent of available apps belonging to this category.

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 Average session length in minutes
Gaming -
Media and entertainment -
All apps -
Travel and lifestyle -
E-commerce and retai -
Technology -
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