Types of mobile ads noticed during smartphone usage

This survey, conducted during the fourth quarter of 2010, shows the different types of advertising noticed when using a smartphone. Display ads are noticed by the majority of respondents as banners or graphical ads have a 45 percent visibility rate. Search ads within mobile search engine listings are noticed by 34 percent of respondents.

How often do you notice advertising when you are using your smartphone?

Share of respondents
Banner or graphical ads45%
Ads featured on sites I am visiting43%
Ads featured within an app I am using35%
Apps within mobile search engines34%
Text message / SMS ads28%
Video ads21%
Ads based on my location21%
Ads featured on online maps19%
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Release date

April 2011


United States

Survey time period

4th quarter 2010

Number of respondents

n = 5,013

Age group

18-64 years

Special properties

Smartphone owners who use their phone for Internet access

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Statistics on "Smartphones in the U.S."

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