This survey, conducted during the fourth quarter of 2010, shows the different types of advertising noticed when using a smartphone. Display ads are noticed by the majority of respondents as banners or graphical ads have a 45 percent visibility rate. Search ads within mobile search engine listings are noticed by 34 percent of respondents.
How often do you notice advertising when you are using your smartphone?
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Google. (April 26, 2011). How often do you notice advertising when you are using your smartphone? [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/202602/types-of-mobile-ads-noticed-during-smartphone-usage/
Google. "How often do you notice advertising when you are using your smartphone?." Chart. April 26, 2011. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/202602/types-of-mobile-ads-noticed-during-smartphone-usage/
Google. (2011). How often do you notice advertising when you are using your smartphone?. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/202602/types-of-mobile-ads-noticed-during-smartphone-usage/
Google. "How Often Do You Notice Advertising When You Are Using Your Smartphone?." Statista, Statista Inc., 26 Apr 2011, https://www.statista.com/statistics/202602/types-of-mobile-ads-noticed-during-smartphone-usage/
Google, How often do you notice advertising when you are using your smartphone? Statista, https://www.statista.com/statistics/202602/types-of-mobile-ads-noticed-during-smartphone-usage/ (last visited April 25, 2024)
How often do you notice advertising when you are using your smartphone? [Graph], Google, April 26, 2011. [Online]. Available: https://www.statista.com/statistics/202602/types-of-mobile-ads-noticed-during-smartphone-usage/