Social media usage in the product and service segment by parents and non-parents

This social media survey displays the share of social media users who have engaged in online activities in the products and services segment, focussing on a comparison between parents and non-parents.
71 percent of social media users who are parents use social media to read consumer feedback, whereas only 64 percent of non-parents do so.

Usage of social media in the segment of products and services, by parents and non-parents

Reason for usageParentsNon-parents
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Release date

September 2011


United States

Survey time period

March 31, 2011 to April 14, 2011

Number of respondents

1,865 respondents

Age group

18 years and older

Special properties

Social media users

Method of interview

Online panel

Supplementary notes

Social media user is defined as participating, talking, and networking online through various platforms to share information and resources. This includes Internet forums, blogs, Facebook, Twitter, video sharing, consumer rating and other social networking websites.

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Statistics on "Social media usage in the United States"

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