Web buyers shift towards online stores in 2010

Consumer's plans to change spending in the next 12 months, by retail outlet*

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Release date

February 2011

Region

United States

Survey time period

3rd and 4th quarter 2010

Number of respondents

4,521 recent online buyers and 817 Thanksgiving online shoppers

Supplementary notes

* Based on the Q4 2010 US Retail Holiday Online Survey and Q3 2010 US Retail Online Survey, which were conducted through the third and fourth quarter of 2010.
The original question ran as follows: “Thinking about the next 12 months, how are you planning to change your spending in each of the following retail outlets?”
The publication does not provide exact information on respondents' age.

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