Global desktop e-commerce KPI growth 2017-2018

This statistic presents data on the year-on-year growth of leading desktop e-commerce KPIs of online retailers and brands worldwide as of first half of 2018. During the measured period, traffic to brand and online retailer websites via desktop devices increased by 5.2 percent.

Year-on-year growth of desktop e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018

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Release date

January 2019



Survey time period

H1 2017 to H1 2018

Special properties

excluding mobile

Supplementary notes

The analysis set accounts for more than 1 billion shopping visits and more than 20 million transactions. This global data set includes results from digital commerce sites across more than 2,500 retail sites that span 37 countries. The top five countries — United States, United Kingdom, Germany, France, and Canada — represent approximately 61% of the sites.

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Statistics on "E-commerce worldwide"

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