Throughout the world, the smartphone penetration rate in the general population varies greatly. For example, in North America and Europe, the smartphone adoption rate stands at roughly 86 and 82 percent, respectively. Whereas in Sub-Saharan Africa, the same rate only stands at 55 percent as of late 2023, showing a roughly 30 percent difference in adoption rates between the highest and lowest ranked regions.
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GSMA . (February 23, 2024). Global smartphone penetration rate as share of population from 2016 to 2023 [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/203734/global-smartphone-penetration-per-capita-since-2005/?__sso_cookie_checker=failed
GSMA . "Global smartphone penetration rate as share of population from 2016 to 2023." Chart. February 23, 2024. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/203734/global-smartphone-penetration-per-capita-since-2005/?__sso_cookie_checker=failed
GSMA . (2024). Global smartphone penetration rate as share of population from 2016 to 2023. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/203734/global-smartphone-penetration-per-capita-since-2005/?__sso_cookie_checker=failed
GSMA . "Global Smartphone Penetration Rate as Share of Population from 2016 to 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/203734/global-smartphone-penetration-per-capita-since-2005/?__sso_cookie_checker=failed
GSMA , Global smartphone penetration rate as share of population from 2016 to 2023 Statista, https://www.statista.com/statistics/203734/global-smartphone-penetration-per-capita-since-2005/?__sso_cookie_checker=failed (last visited February 15, 2025)
Global smartphone penetration rate as share of population from 2016 to 2023 [Graph], GSMA , February 23, 2024. [Online]. Available: https://www.statista.com/statistics/203734/global-smartphone-penetration-per-capita-since-2005/?__sso_cookie_checker=failed