Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)

Digital advertising revenue of leading online companies 2012-2016 This statistic presents a ranking of selected online companies based on total digital advertising revenue based on their annual reporting, excluding virtual currencies and goods. In 2016, Facebook earned 79.38 billion U.S. dollars in digital revenue through online advertising. During the same period of time, search market leader Google generated 79.38 billion U.S. dollars through digital advertising channels.
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20122013201420152016
Google43.6951.0759.6267.3979.38
Yahoo!4.033.693.714.24.65
Facebook4.286.9911.4917.0826.89
20122013201420152016
Google43.6951.0759.6267.3979.38
Yahoo!4.033.693.714.24.65
Facebook4.286.9911.4917.0826.89

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This statistic presents a ranking of selected online companies based on total digital advertising revenue based on their annual reporting, excluding virtual currencies and goods. In 2016, Facebook earned 79.38 billion U.S. dollars in digital revenue through online advertising. During the same period of time, search market leader Google generated 79.38 billion U.S. dollars through digital advertising channels.
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Release date
March 2017
Region
Worldwide
Survey time period
2012 to 2016
Supplementary notes
Excluding excluding virtual currencies and goods.
Data is based on the respective companies' Form 10-K.
Yahoo digital advertising revenue is calculated from search and display revenues, excluding other revenues. Figures regarding 2014 to 2015 have been restated due to Yahoo's new revenue structure.

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