Digital advertising revenue of leading online companies 2021

In 2021, Facebook earned over 114 billion U.S. dollars in digital revenue through online advertising. During the same period of time, search market leader Google generated 209.5 billion U.S. dollars through digital advertising channels.

Selected online companies ranked by total digital advertising revenue from 2012 to 2021 (in billion U.S. dollars)

Characteristic	Google	Meta (formerly Facebook Inc.)	Twitter	AOL	Yahoo!
2012	43.69	4.28	0.27	1.42	4.03
2013	51.07	6.99	0.59	1.61	3.69
2014	59.62	11.49	1.25	1.85	3.71
2015	67.39	17.08	1.99	-	4.2
2016	79.38	26.89	2.25	-	4.65
2017	95.58	39.94	2.11	-	-
2018	116.46	55.01	2.62	-	-
2019	134.81	69.66	2.99	-	-
2020	146.92	84.17	3.21	-	-
2021	209.5	114.93	4.51	-	-

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Release date

March 2022

More information

Region

Worldwide

Survey time period

2012 to 2021

Supplementary notes

Data is based on the respective companies' Form 10-K.
Yahoo digital advertising revenue is calculated from search and display revenues, excluding other revenues. Figures regarding 2014 to 2015 have been restated due to Yahoo's new revenue structure.
On July 25, 2016, Verizon Communications announced that it had agreed to purchase Yahoo's core Internet business for $4.83 billion. Following the conclusion of the purchase, these assets will be merged with AOL to form a new entity known as Oath; Yahoo, AOL, and Huffington Post will continue to operate under their own names, under the Oath umbrella. The deal officially closed on June 13, 2017.

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