In 2020, Facebook earned 84.17 billion U.S. dollars in digital revenue through online advertising. During the same period of time, search market leader Google generated 146.92 billion U.S. dollars through digital advertising channels.
Selected online companies ranked by total digital advertising revenue from 2012 to 2020
(in billion U.S. dollars)
Data is based on the respective companies' Form 10-K.
Yahoo digital advertising revenue is calculated from search and display revenues, excluding other revenues. Figures regarding 2014 to 2015 have been restated due to Yahoo's new revenue structure.
On July 25, 2016, Verizon Communications announced that it had agreed to purchase Yahoo's core Internet business for $4.83 billion. Following the conclusion of the purchase, these assets will be merged with AOL to form a new entity known as Oath; Yahoo, AOL, and Huffington Post will continue to operate under their own names, under the Oath umbrella. The deal officially closed on June 13, 2017.
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Statista. (June 11, 2021). Selected online companies ranked by total digital advertising revenue from 2012 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 20, 2022, from https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/
Statista. "Selected online companies ranked by total digital advertising revenue from 2012 to 2020 (in billion U.S. dollars)." Chart. June 11, 2021. Statista. Accessed January 20, 2022. https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/
Statista. (2021). Selected online companies ranked by total digital advertising revenue from 2012 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 20, 2022. https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/
Statista. "Selected Online Companies Ranked by Total Digital Advertising Revenue from 2012 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 11 Jun 2021, https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/
Statista, Selected online companies ranked by total digital advertising revenue from 2012 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/ (last visited January 20, 2022)
