- Internet›
- Advertising & Marketing›
Digital advertising revenue of leading online companies 2012-2018
Digital advertising revenue of leading online companies 2012-2018
Selected online companies ranked by total digital advertising revenue from 2012 to 2017 (in billion U.S. dollars)
This statistic presents a ranking of selected online companies based on total digital advertising revenue based on their annual reporting, excluding virtual currencies and goods. In 2018, Facebook earned 55 billion U.S. dollars in digital revenue through online advertising. During the same period of time, search market leader Google generated 116.3 billion U.S. dollars through digital advertising channels.
Selected online companies ranked by total digital advertising revenue from 2012 to 2017 (in billion U.S. dollars)
Loading statistic...
| 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | |
|---|---|---|---|---|---|---|---|
| 43.69 | 51.07 | 59.62 | 67.39 | 79.38 | 95.38 | 116.32 | |
| 4.28 | 6.99 | 11.49 | 17.08 | 26.89 | 39.94 | 55.01 | |
| 0.27 | 0.59 | 1.25 | 1.99 | 2.25 | 2.11 | 2.62 | |
| AOL | 1.42 | 1.61 | 1.85 | - | - | - | - |
| Yahoo! | 4.03 | 3.69 | 3.71 | 4.2 | 4.65 | - | - |
| 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | |
|---|---|---|---|---|---|---|---|
| 43.69 | 51.07 | 59.62 | 67.39 | 79.38 | 95.38 | 116.32 | |
| 4.28 | 6.99 | 11.49 | 17.08 | 26.89 | 39.94 | 55.01 | |
| 0.27 | 0.59 | 1.25 | 1.99 | 2.25 | 2.11 | 2.62 | |
| AOL | 1.42 | 1.61 | 1.85 | - | - | - | - |
| Yahoo! | 4.03 | 3.69 | 3.71 | 4.2 | 4.65 | - | - |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic presents a ranking of selected online companies based on total digital advertising revenue based on their annual reporting, excluding virtual currencies and goods. In 2018, Facebook earned 55 billion U.S. dollars in digital revenue through online advertising. During the same period of time, search market leader Google generated 116.3 billion U.S. dollars through digital advertising channels.
Show more- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- 2012 to 2018
- Supplementary notes
-
Data is based on the respective companies' Form 10-K.
Yahoo digital advertising revenue is calculated from search and display revenues, excluding other revenues. Figures regarding 2014 to 2015 have been restated due to Yahoo's new revenue structure.
On July 25, 2016, Verizon Communications announced that it had agreed to purchase Yahoo's core Internet business for $4.83 billion. Following the conclusion of the purchase, these assets will be merged with AOL to form a new entity known as Oath; Yahoo, AOL, and Huffington Post will continue to operate under their own names, under the Oath umbrella. The deal officially closed on June 13, 2017.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- Worldwide
- Survey time period
- 2012 to 2018
- Supplementary notes
-
Data is based on the respective companies' Form 10-K.
Yahoo digital advertising revenue is calculated from search and display revenues, excluding other revenues. Figures regarding 2014 to 2015 have been restated due to Yahoo's new revenue structure.
On July 25, 2016, Verizon Communications announced that it had agreed to purchase Yahoo's core Internet business for $4.83 billion. Following the conclusion of the purchase, these assets will be merged with AOL to form a new entity known as Oath; Yahoo, AOL, and Huffington Post will continue to operate under their own names, under the Oath umbrella. The deal officially closed on June 13, 2017.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Digital advertising in the U.S.
- 95 page/s
- English
- pptx
- Detailed references
Everything On "Digital advertising in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Digital advertising in the U.S."
- Global overview
The most important statistics
- Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)Digital ad spend worldwide 2015-2017
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2010-2021, by type
- Change in digital advertising spending worldwide from 2016 to 2019, by formatDigital ad spend growth 2016-2019, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Consumer trust in advertising worldwide from 2007 to 2015, by ad formatConsumer trust in different types of advertising worldwide 2007-2015
- U.S. overview
The most important statistics
- Internet advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)Internet ad spend in the U.S. 2016-2021
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
- Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)Online/digital advertising spending in the U.S. 2019, by medium
- Advertising spending vs. consumer time spent in the United States in 2017, by mediumMedia ad spend vs. time spent in the U.S. in 2017
- Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2018
- Distribution of digital advertising spending in the United States as of June 2018, by industryDistribution of U.S. digital ad spend 2018, by industry
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Growth of digital advertising revenue in the United States in 2018 and 2019, by formatGrowth of digital advertising revenue in the U.S. 2018-2019, by format
- Ad selling & sellers
The most important statistics
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Selected online companies ranked by total digital advertising revenue from 2012 to 2017 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2018
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2017, by pricing model
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)Global Google digital advertising revenues 2014-2018
- Facebook's global revenue as of 4th quarter 2018, by segment (in million U.S. dollars)Facebook: worldwide quarterly revenue 2010-2018, by segment
- Distribution of Twitter's annual revenues from 2010 to 2018, by segmentDistribution of Twitter's annual revenues 2010-2018, by segment
- Net digital advertising revenues of Amazon in the United States from 2016 to 2019 (in billion U.S. dollars)Net U.S. digital advertising revenues of Amazon 2016-2019
- Effectiveness
The most important statistics
- Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business typeDigital vs. offline marketing campaigns importance worldwide 2018, by business type
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)Ad spend ROI in the U.S. 2018, by medium
- How much more positively or negatively do you view a brand that is being advertised around offensive content online?Influence of offensive online content on image of brands advertised nearby 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017U.S. consumers who purchased products after seeing an internet ad in 2017
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Customer perceptions
The most important statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018Attitudes towards ads among TV and OTT viewers in the U.S. 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital Market Outlook: digital advertising revenue worldwide 2017-2023, by format
- Digital Market Outlook: digital classifieds ad revenue France 2016-2022, by vertical
- Digital Market Outlook: digital classifieds ad revenue in Italy 2016-2022 by vertical
- Digital share of select media companies' ad revenue in the U.S. 2014
- Digital advertising revenue in the United States 2015-2018
- Digital display ad market share of major ad-selling companies in the U.S. 2016-2019
- Verizon (AOL & Millennial Media): share of U.S. digital display ad revenues 2016-2019
- Percentage growth of programmatic video revenue in the Nordics 2017
- Ad-selling companies worldwide: digital advertising market share 2016-2019
- Share of digital advertising spending in the U.S. 2015-2017, by objective
- Digital ad spending per internet user in the United Kingdom (UK) 2011-2017
- Italy: digital display advertising market 2015
- Categories with the largest digital ad spend growth in the U.S. in 2016
- Italy: market share of digital display programmatic advertising industry 2015
- Digital advertising spending share in Japan 2008-2015
- Nonprofit digital advertising spending share in the U.S. 2017, by format
- Digital share of advertising spending in the United Kingdom (UK) 2013-2019
- Income of leading digital ad agencies in the UK in 2014
- Italy: advertising investments 2017-2018, by device
Studies
- Digital advertising in the U.S.
- Digital advertising in Europe
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Digital video advertising in the U.S. (DMO)
- Digital search advertising in the U.S. (DMO)
- Digital classifieds advertising in the U.S. (DMO)
- Digital banner advertising in the U.S. (DMO)
- Advertising in Turkey
- Artificial intelligence: myth versus reality in the digital advertising world
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- Ad blocking
- Internet Advertising Revenue Report 2017
Statistics on "Digital advertising in the U.S."
- Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Change in digital advertising spending worldwide from 2016 to 2019, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Consumer trust in advertising worldwide from 2007 to 2015, by ad format
- Internet advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)
- Advertising spending vs. consumer time spent in the United States in 2017, by medium
- Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018
- Distribution of digital advertising spending in the United States as of June 2018, by industry
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Growth of digital advertising revenue in the United States in 2018 and 2019, by format
- Podcast advertising revenue in the United States from fiscal year 2016 to 2020 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Selected online companies ranked by total digital advertising revenue from 2012 to 2017 (in billion U.S. dollars)
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing model
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)
- Facebook's global revenue as of 4th quarter 2018, by segment (in million U.S. dollars)
- Distribution of Twitter's annual revenues from 2010 to 2018, by segment
- Net digital advertising revenues of Amazon in the United States from 2016 to 2019 (in billion U.S. dollars)
- Pinterest advertising revenue in the United States from 2016 to 2020 (in million U.S. dollars)
- Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type
- Most effective digital marketing techniques according to marketers worldwide in 2018
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- How much more positively or negatively do you view a brand that is being advertised around offensive content online?
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017
- Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018
- Digital advertising spending worldwide from 2017 to 2023, by format (in million U.S. dollars)
- Digital classifieds advertising revenue in France from 2016 to 2022, by vertical (in million U.S. dollars)
- Digital classifieds advertising revenue in Italy from 2016 to 2022, by vertical (in million U.S. dollars)
- Digital share of select media companies' ad revenue in the United States in 2014
- Net digital advertising revenue by company in the United States from 2015 to 2018 (in billion U.S. dollars)
- Net digital display ad market share of major ad-selling companies in the United States from 2016 to 2019
- Net digital display ad revenues of Verizon (AOL & Millennial Media) as percentage of total digital display ad revenues in the United States from 2016 to 2019
- Percentage growth of programmatic video revenue in the Nordic countries in 2017
- Net digital advertising revenue share of major ad-selling online companies worldwide from 2016 to 2019
- Distribution of digital advertising spending in the United States from 2015 to 2017, by objective
- Digital advertising spending per internet user in the United Kingdom (UK) from 2011 to 2017 (in GBP)
- Market share of the digital display advertising sector in Italy as of end of 2015
- Categories with the largest growth in digital advertising spending in the United States in 2016
- Market share of the digital display programmatic advertising industry in Italy as of end of 2015, by marketplace
- Digital advertising expenditure share in Japan from 2008 to 2015
- Share of digital advertising expenditure of nonprofits in the United States in 2017, by ad format
- Share of advertising spending going on digital advertising in the United Kingdom (UK) from 2013 to 2019
- Leading digital advertising agencies in the United Kingdom (UK) ranked by income in 2014* (in million GBP)
- Advertising investments by device in Italy in 2017 and 2018 (in 1,000 euros)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.