Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)

Digital advertising revenue of leading online companies 2012-2016 This statistic presents a ranking of selected online companies based on total digital advertising revenue based on their annual reporting, excluding virtual currencies and goods. In 2017, Facebook earned 39.94 billion U.S. dollars in digital revenue through online advertising. During the same period of time, search market leader Google generated 93.4 billion U.S. dollars through digital advertising channels.
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201220132014201520162017
Google43.6951.0759.6267.3979.3895.38
Yahoo!4.033.693.714.24.65-
Facebook4.286.9911.4917.0826.8939.94
AOL1.421.611.85---
201220132014201520162017
Google43.6951.0759.6267.3979.3895.38
Yahoo!4.033.693.714.24.65-
Facebook4.286.9911.4917.0826.8939.94
AOL1.421.611.85---
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This statistic presents a ranking of selected online companies based on total digital advertising revenue based on their annual reporting, excluding virtual currencies and goods. In 2017, Facebook earned 39.94 billion U.S. dollars in digital revenue through online advertising. During the same period of time, search market leader Google generated 93.4 billion U.S. dollars through digital advertising channels.
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Release date
February 2018
Region
Worldwide
Survey time period
2012 to 2017
Supplementary notes
Data is based on the respective companies' Form 10-K.
Yahoo digital advertising revenue is calculated from search and display revenues, excluding other revenues. Figures regarding 2014 to 2015 have been restated due to Yahoo's new revenue structure.
On July 25, 2016, Verizon Communications announced that it had agreed to purchase Yahoo's core Internet business for $4.83 billion. Following the conclusion of the purchase, these assets will be merged with AOL to form a new entity known as Oath; Yahoo, AOL, and Huffington Post will continue to operate under their own names, under the Oath umbrella. The deal officially closed on June 13, 2017.

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