This statistic shows companies' agrreement with original material being important for social media marketing. 28 percent of global companies strongly agree with this sentiment.
Share of brands acknowledging the creation of original content specifically for social media in 2011
(in percent)
"Socialising Your Brand identifies the hallmarks of a world class social brand. "
"This report provides both conceptual and practical guidance on what it takes to execute brand sociability that delivers on specific business objectives and become world class."
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Weber Shandwick. (November 2, 2011). Share of brands acknowledging the creation of original content specifically for social media in 2011 (in percent) [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/205717/creating-original-content-specifically-for-social-media/?__sso_cookie_checker=failed
Weber Shandwick. "Share of brands acknowledging the creation of original content specifically for social media in 2011 (in percent)." Chart. November 2, 2011. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/205717/creating-original-content-specifically-for-social-media/?__sso_cookie_checker=failed
Weber Shandwick. (2011). Share of brands acknowledging the creation of original content specifically for social media in 2011 (in percent). Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/205717/creating-original-content-specifically-for-social-media/?__sso_cookie_checker=failed
Weber Shandwick. "Share of Brands Acknowledging The Creation of Original Content Specifically for Social Media in 2011 (in Percent)." Statista, Statista Inc., 2 Nov 2011, https://www.statista.com/statistics/205717/creating-original-content-specifically-for-social-media/?__sso_cookie_checker=failed
Weber Shandwick, Share of brands acknowledging the creation of original content specifically for social media in 2011 (in percent) Statista, https://www.statista.com/statistics/205717/creating-original-content-specifically-for-social-media/?__sso_cookie_checker=failed (last visited February 14, 2025)
Share of brands acknowledging the creation of original content specifically for social media in 2011 (in percent) [Graph], Weber Shandwick, November 2, 2011. [Online]. Available: https://www.statista.com/statistics/205717/creating-original-content-specifically-for-social-media/?__sso_cookie_checker=failed
