Leisure and Business Travel in the United States - additional information
The travel industry in the United States is a growing one. During a survey among members of the American Society of Travel Agents (ASTA), 55 percent of the surveyed agents indicated an increase in their revenue in 2014 compared to the previous year, and more than half stated that U.S. travelers would spend more in 2016. Interestingly, the biggest change in the sales performance of U.S. travel agencies was reported in travel insurance – 54 percent of the ASTA members reported an increase in this segment in 2014.
One of the leading travel agencies worldwide is online travel company Expedia Inc. - generating gross bookings of more than 70 billion U.S. dollars in 2016. According to J.D. Power’s Online Travel Agency Satisfaction Report in April 2014, the most common reason for the use of online travel agencies was the price. Consumers can find cheap travel deals if they know where to look online. Nearly 60 percent of the consumers using online travel agencies made hotel reservations and about 50 percent used them to book flights. While booking travel, or during the travel planning process, consumers in the United States are more likely to use a computer or tablet than a smartphone.