In 2021, there were 222.2 million magazine readers aged 18 or older in the United States. This marked an increase of 300 thousand readers from the previous year. The number dropped substantially between 2019 and 2020, which the source partially attributed to the COVID-19 pandemic and the resulting reduction in pass-along reading. The figure for 2019, on the other hand, was the highest recorded since 2012, and trends during that period indicated a slow annual increase in the number of magazine readers.
Magazine reading behavior
Magazine readership is changing. On the one hand, data from surveys held in 2019 and 2020 found that print magazines remained the preferred magazine format, but there was also a growing interest in online versions. The audience of magazine brands was comprised mostly of readers of print magazine and their digital counterparts in December 2020, but mobile web came a very close second with a year-to-date average audience of over 625 million. If this trend continues, magazine brands’ mobile web visitors will account for the majority of their audience in the next one to two years.
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MPA. (November 22, 2022). Number of magazine readers in the United States from 2012 to 2021 (in millions) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/207850/total-gross-magazine-audience-in-the-united-states/
MPA. "Number of magazine readers in the United States from 2012 to 2021 (in millions)." Chart. November 22, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/207850/total-gross-magazine-audience-in-the-united-states/
MPA. (2022). Number of magazine readers in the United States from 2012 to 2021 (in millions). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/207850/total-gross-magazine-audience-in-the-united-states/
MPA. "Number of Magazine Readers in The United States from 2012 to 2021 (in Millions)." Statista, Statista Inc., 22 Nov 2022, https://www.statista.com/statistics/207850/total-gross-magazine-audience-in-the-united-states/
MPA, Number of magazine readers in the United States from 2012 to 2021 (in millions) Statista, https://www.statista.com/statistics/207850/total-gross-magazine-audience-in-the-united-states/ (last visited September 01, 2024)
Number of magazine readers in the United States from 2012 to 2021 (in millions) [Graph], MPA, November 22, 2022. [Online]. Available: https://www.statista.com/statistics/207850/total-gross-magazine-audience-in-the-united-states/