Social media users' sentiment towards U.S. banks on Bank Transfer Day 2011

Sentiments expressed towards U.S. banks via social media buzz surrounding Bank Transfer Day 2011

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Release date

November 2011


United States

Survey time period

October 17, 2011 to November 7, 2011

Supplementary notes

Bank Transfer Day (BTD) was created by Los Angeles-based art gallery owner, Kristen Christian, who encouraged other consumers to abandon their banks in favor of smaller, not-for-profit credit unions.
Includes boards, blogs, blog comments, videos/images, Facebook, and Twitter.
Note: Sentiment is interpreted from the perspective of the banks. A message indicating pro-bank transfer day and anti-banks is scored as negative.

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