Social media users' sentiment towards U.S. banks on Bank Transfer Day 2011

Published by Statista Research Department, Nov 30, 2011
This survey is an observation of the online buzz surrounding the Bank Transfer Day event on November 5, 2011. From October 17, 2011 to November 7, 2011, 34 percent of buzz generated on social media sites was negative towards the "big" U.S. banks.

Sentiments expressed towards U.S. banks via social media buzz surrounding Bank Transfer Day 2011

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Release date

November 2011

Region

United States

Survey time period

October 17, 2011 to November 7, 2011

Supplementary notes

Bank Transfer Day (BTD) was created by Los Angeles-based art gallery owner, Kristen Christian, who encouraged other consumers to abandon their banks in favor of smaller, not-for-profit credit unions.
Includes boards, blogs, blog comments, videos/images, Facebook, and Twitter.
Note: Sentiment is interpreted from the perspective of the banks. A message indicating pro-bank transfer day and anti-banks is scored as negative.

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