Revenue of Salesforce by region worldwide 2009-2021

The Americas is Salesforce’s largest regional market, bringing in about 15 billion U.S. dollars for the software company in its 2021 fiscal year ending in January 2021. The overall revenue in that year reached 21.3 billion U.S. dollars, a record high. Subscription and support is Salesforce’s most prolific business division – sales in this segment contributed 20 billion U.S. dollars to its overall revenue.

Salesforce: a top CRM and SaaS player

A cloud-based software company known for its wide range of customer-relationship management (CRM) offerings, Salesforce is one of the largest software and programming companies worldwide. Over the years, its leading position in the CRM software market has strengthened – its market share in 2019 came to 18.4 percent, more than three times the market presence of runner-up SAP. In the global public cloud SaaS market, Salesforce overtook Microsoft in 2019 to become the market leader with a 7.8 percent share.

Salesforce's cloud offerings

Salesforce's cloud offerings are divided into the following categories: sales, service, marketing and commerce, as well as platform and other, which includes their Customer 360 PaaS solution and integration, analytics, and productivity offerings. Platform and other is the largest category of them all, bringing in 6.3 billion U.S. dollars in FY2021. Both sales and service cloud subsegments bring in over five billion U.S. dollars in the same fiscal year, while the marketing and commerce subsegment contributed to just over three billion U.S. dollars.