LinkedIn audience reach leading markets 2023

As of January 2023, professional social networking platform LinkedIn had an addressable advertising audience reach of 102.4 percent in Bermuda and 97 percent in the Cayman Islands. Overall, the United States ranked seventh and the United Kingdom ranked 15th, with 75.4 percent and 65.4 percent, respectively.

Countries with the highest LinkedIn audience reach as of January 2023

Characteristic	Reach
Bermuda	102.4%
Cayman Islands	97%
Iceland	89.2%
Andorra	86%
U.S. Virgin Islands	84.8%
U.A.E.	84.3%
United States	75.4%
Singapore	72%
Ireland	70%
Netherlands	69.9%
Aruba	68.1%
Australia	67.9%
Canada	66.9%
Luxembourg	66.2%
United Kingdom	65.4%
Denmark	65.3%
Guam	62%
New Zealand	61.8%
Guernsey	60.7%
Malta	59.9%

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Release date

January 2023

More information

Region

Worldwide

Survey time period

January 2023

Age group

18 years and older

Supplementary notes

"Reach" may not represent unique individuals, or monthly active users. "%18+" values should not technically exceed 100%, but data are shown "as-is", to enable readers to make their own judgements.
Figures include only countries and territories with total population of 50,000 or more.

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