North America sports market size from 2009 to 2020 (in billion U.S. dollars)

North American sports market size 2009-2020 The statistic shows the sports market size in North America from 2009 to 2015, with forecasts from 2016 to 2020. In 2015, the North American sports market had a value of about 63.86 billion U.S. dollars. This figure is expected to rise to 71.62 billion by 2018. The market is composed of the segments gate revenues, media rights, sponsorships and merchandising.

Sports market in the United States - additional information

Today’s sports market size is experiencing strong growth, having developed into a full-blown worldwide industry in the past decades, with unprecedented levels of revenue and more industry players than ever. By 2017, the global sport market is forecast to generate over 90 billion U.S. dollars, a two-fold increase compared to the 2005 figures. The market is divided into four main segments: gate receipts (ticket sales for live sporting events), sponsorship, media rights and merchandising.

With more than 71.6 billion U.S. dollars in revenue forecast for 2018, the North American sports market is one of the largest in the world. On the global level and in the U.S. as well, gate receipts represent the largest revenue segment in the sports market. For 2018, some 19.7 billion U.S. dollars in revenue are expected to be generated through ticket sales alone in North America. The second largest revenue stream in the US sports market is the media rights market, where revenue is generated from fees paid by radio, television or internet broadcasters to distribute sporting events. Due to the wide availability of media devices, this sector has increased tremendously in size in the past ten years, from 8.5 billion U.S. dollars in revenue in 2006 to a forecasted 19.87 billion U.S. dollars in 2018.

The sponsorship sector, which includes revenues generated by payments from companies to have their products associated with an event, a team or a league, has also been expanding in the past years. In 2015, an estimated 15.3 billion U.S. dollars of revenues were generated through this channel, with projections as high as 17.54 billion by 2018. The merchandising sector, which includes everything from team jerseys to branded sports equipment, has registered slow but steady growth, with projected revenues reaching over 14.5 billion U.S. dollars in 2019.
Show more
Loading statistic...
Sports market revenue in billion U.S. dollars
200948.73
201049.99
201152.01
201253.47
201356.68
201460.48
201563.86
2016*67.21
2017*69.38
2018*71.62
2019*73.6
2020*75.67
Sports market revenue in billion U.S. dollars
200948.73
201049.99
201152.01
201253.47
201356.68
201460.48
201563.86
2016*67.21
2017*69.38
2018*71.62
2019*73.6
2020*75.67

© Statista 2017

Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The statistic shows the sports market size in North America from 2009 to 2015, with forecasts from 2016 to 2020. In 2015, the North American sports market had a value of about 63.86 billion U.S. dollars. This figure is expected to rise to 71.62 billion by 2018. The market is composed of the segments gate revenues, media rights, sponsorships and merchandising.

Sports market in the United States - additional information

Today’s sports market size is experiencing strong growth, having developed into a full-blown worldwide industry in the past decades, with unprecedented levels of revenue and more industry players than ever. By 2017, the global sport market is forecast to generate over 90 billion U.S. dollars, a two-fold increase compared to the 2005 figures. The market is divided into four main segments: gate receipts (ticket sales for live sporting events), sponsorship, media rights and merchandising.

With more than 71.6 billion U.S. dollars in revenue forecast for 2018, the North American sports market is one of the largest in the world. On the global level and in the U.S. as well, gate receipts represent the largest revenue segment in the sports market. For 2018, some 19.7 billion U.S. dollars in revenue are expected to be generated through ticket sales alone in North America. The second largest revenue stream in the US sports market is the media rights market, where revenue is generated from fees paid by radio, television or internet broadcasters to distribute sporting events. Due to the wide availability of media devices, this sector has increased tremendously in size in the past ten years, from 8.5 billion U.S. dollars in revenue in 2006 to a forecasted 19.87 billion U.S. dollars in 2018.

The sponsorship sector, which includes revenues generated by payments from companies to have their products associated with an event, a team or a league, has also been expanding in the past years. In 2015, an estimated 15.3 billion U.S. dollars of revenues were generated through this channel, with projections as high as 17.54 billion by 2018. The merchandising sector, which includes everything from team jerseys to branded sports equipment, has registered slow but steady growth, with projected revenues reaching over 14.5 billion U.S. dollars in 2019.
Show more
Release date
October 2016
Region
North America
Survey time period
2009 to 2015
Supplementary notes
* Forecast

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "National Basketball Association"

  • U.S. pro sports overview
The most important statistics
  • Revenue
  • Franchise value
The most important statistics
  • Media rights & coverage
  • Popularity & fan interest
The most important statistics
  • Players, salaries & salary cap
  • Game attendance & experience

Related Studies: Available to Download in PDF or PPTX Format

National Basketball Association

All Information
in one Presentation

National Basketball Association

Everything On "National Basketball Association" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar