According to a 2021 survey, approximately 68 percent of U.S. online consumers made at least one direct social media purchase that year. In 2022, nearly all (98 percent) of consumers surveyed in the United States said they plan to use social commerce.
Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022
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Sprout Social. (February 15, 2022). Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022 [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/216302/social-commerce-penetration-usa/?__sso_cookie_checker=failed
Sprout Social. "Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022." Chart. February 15, 2022. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/216302/social-commerce-penetration-usa/?__sso_cookie_checker=failed
Sprout Social. (2022). Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022. Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/216302/social-commerce-penetration-usa/?__sso_cookie_checker=failed
Sprout Social. "Share of Online Consumers Making at Least One Purchase Directly from Social Networks in The United States in 2021 and 2022." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/216302/social-commerce-penetration-usa/?__sso_cookie_checker=failed
Sprout Social, Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022 Statista, https://www.statista.com/statistics/216302/social-commerce-penetration-usa/?__sso_cookie_checker=failed (last visited February 13, 2025)
Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022 [Graph], Sprout Social, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/216302/social-commerce-penetration-usa/?__sso_cookie_checker=failed