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Apple iPhone's market share of new smartphone sales worldwide from 2007 to 2017, by quarter

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© Statista 2017

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About This Statistic

The statistic depicts the market share of Apple in regards to sales of the iPhone within the smartphone segment from 2007 to 2017. In the second quarter of 2017, 12 percent of all smartphones sold worldwide were an Apple iPhone.


Apple iPhone market share – additional information

Apple has been amongst the top 5 smartphone vendors in the world since 2009. With the decline of Nokia and RIM, market leaders at one point, both Apple and Samsung grew their presence in the market. Samsung took the lead, and has held a share of 20 to 30 percent since 2012. The Korean electronics company shipped more than 306 million smartphones worldwide in 2016. Apple has consistently been Samsung’s closest competitor, maintaining the position of second most popular smartphone vendor in the world since 2012. Apple's iPhone sales have consistently increased over the last few years, rising from almost 170 million units in 2014 to almost 212 million iPhones sold in 2016 alone.

Much of this recent growth can be attributed to the release of the iPhone 6 and 6s. With the introduction of these new models to the market in September of 2014, iPhone sales improved considerably. Apple’s share of global new smartphone sales reached almost 20 percent in the last quarter of 2014 and 18.2 percent in the first quarter of 2015 (4Q '14 calendar year). Since then, Apple sales have remained strong, accounting for 18.3 percent of all smartphones sold worldwide in the last quarter of 2016. The company registered a new record in terms of iPhone sales in the first quarter of 2017 (4Q '16 calendar year), with over 78 million units sold in that quarter. The iPhone 6 and 6s accounted for about 80 percent of all iPhone shipments in the last quarter of 2014 and the first quarter of 2015.

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