- Technology & Telecommunications›
- Telecommunications›
Market share of Apple iPhone smartphone shipments worldwide 2007-2019
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Market share of Apple iPhone smartphone shipments worldwide 2007-2019
iPhone unit sales as share of global smartphone sales from 3Q'07 to 2Q'19
by Arne Holst,
last edited
Aug 2, 2019
The statistic depicts the market share of Apple in regards to sales of the iPhone within the smartphone segment from 2007 to 2019. In the second quarter of 2019, 10.1 percent of all smartphones sold worldwide were an Apple iPhone.
Apple iPhone market share – additional information
Apple has been amongst the top 5 smartphone vendors in the world since 2009. With the decline of Nokia and RIM, market leaders at one point, both Apple and Samsung grew their presence in the market. Samsung took the lead, and has held a share of 20 to 30 percent since 2012. The Korean electronics company shipped more than 317.3 million smartphones worldwide in 2017. Apple has consistently been Samsung’s closest competitor, maintaining the position of second most popular smartphone vendor in the world since 2012. Apple's iPhone sales have consistently increased over the last few years, rising from almost 170 million units in 2014 to almost 216 million iPhones sold in 2017.
Much of this recent growth can be attributed to the stable performance of the iPhone 6 and 6s, as well as the release of iPhone 8 and 8s, as well as the full-screen iPhone X. With the introduction of these new models to the market, iPhone sales improved considerably. Apple’s share of global new smartphone sales reached almost 19 percent in the last quarter of 2017. The company registered a new record in terms of iPhone sales in the first quarter of 2017 (4Q '16 calendar year), with over 78 million units sold in that quarter.
iPhone unit sales as share of global smartphone sales from 3Q'07 to 2Q'19
| Market share of shipments | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Market share of shipments | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Arne Holst,
last edited
Aug 2, 2019
The statistic depicts the market share of Apple in regards to sales of the iPhone within the smartphone segment from 2007 to 2019. In the second quarter of 2019, 10.1 percent of all smartphones sold worldwide were an Apple iPhone.
Apple iPhone market share – additional information
Apple has been amongst the top 5 smartphone vendors in the world since 2009. With the decline of Nokia and RIM, market leaders at one point, both Apple and Samsung grew their presence in the market. Samsung took the lead, and has held a share of 20 to 30 percent since 2012. The Korean electronics company shipped more than 317.3 million smartphones worldwide in 2017. Apple has consistently been Samsung’s closest competitor, maintaining the position of second most popular smartphone vendor in the world since 2012. Apple's iPhone sales have consistently increased over the last few years, rising from almost 170 million units in 2014 to almost 216 million iPhones sold in 2017.
Much of this recent growth can be attributed to the stable performance of the iPhone 6 and 6s, as well as the release of iPhone 8 and 8s, as well as the full-screen iPhone X. With the introduction of these new models to the market, iPhone sales improved considerably. Apple’s share of global new smartphone sales reached almost 19 percent in the last quarter of 2017. The company registered a new record in terms of iPhone sales in the first quarter of 2017 (4Q '16 calendar year), with over 78 million units sold in that quarter.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2019
- Region
- Worldwide
- Survey time period
- 2007 to 2019
- Supplementary notes
- The figures up to and including the fourth quarter of 2008 were collected by Gartner. The values from the first quarter of 2009 are taken from publications by IDC.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2019
More information
- Region
- Worldwide
- Survey time period
- 2007 to 2019
- Supplementary notes
- The figures up to and including the fourth quarter of 2008 were collected by Gartner. The values from the first quarter of 2009 are taken from publications by IDC.
Other statistics on the topic
iPhone
Consumer Electronics
Apple iPhone unit sales worldwide 2007-2018, by quarter
+Telecommunications
Smartphone market share worldwide by vendor 2009-2019
+Telecommunications
U.S. smartphone subscriber share by operating platform 2012-2019, by month
Mobile Internet & Apps
Most popular Apple App Store categories 2019
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Apple
- 129 page/s
- English
- pptx
- Detailed references
Everything On "Apple" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "iPhone"
- iPhone (smartphone) unit sales
The most important statistics
- Global smartphone shipments forecast from 2010 to 2022 (in million units)Global smartphone shipments forecast 2010-2022
- Smartphone shipments by vendor worldwide from 4th quarter 2009 to 2nd quarter 2019 (in million units)Global smartphone shipments by vendor/manufacturer 2009-2019
- Global smartphone sales by operating system from 2009 to 2017 (in millions)Global smartphone sales by OS 2009-2017
- Unit sales of the Apple iPhone worldwide from 2007 to 2018 (in millions)Apple iPhone sales worldwide 2007-2018
- Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)*Apple iPhone unit sales worldwide 2007-2018, by quarter
- Apple worldwide shipments of smartphones from 2010 to 2019 (in million units), by quarterGlobal smartphone unit shipments of Apple 2010-2019, by quarter
- iPhone sales market share
The most important statistics
- Market share worldwide smartphone shipments by operating system from 2014 to 2022Global market share smartphone operating systems of unit shipments 2014-2022
- Share of smartphone shipments worldwide from 2012 to 2018, by vendorGlobal market share held by smartphone vendors 2012-2018
- Global market share held by leading smartphone vendors from 4th quarter 2009 to 2nd quarter 2019Smartphone market share worldwide by vendor 2009-2019
- iPhone unit sales as share of global smartphone sales from 3Q'07 to 2Q'19Market share of Apple iPhone smartphone shipments worldwide 2007-2019
- Market share of smartphones in North America by device from 2Q'15 to 4Q'18*Share of smartphones by device (Apple iPhone/Samsung Galaxy) North America 2015-2018
- iPhone pricing & revenue
The most important statistics
- Apple's iPhone revenue from 3rd quarter 2007 to 3rd quarter 2019 (in million U.S. dollars)Apple iPhone sales revenue 2007-2019
- iPhone sales share of Apple's total revenue worldwide from 1st quarter 2009 to 3rd quarter 2019iPhone revenue as share of Apple's total revenue 2009-2019, by quarter
- Price of an iPhone XS in selected countries in 2019 (in U.S. dollars)Price of an iPhone XS in selected countries in 2019
- Smartphone models ranked by profit margin worldwide in 2017Profit margin of smartphone sales by phone model worldwide 2017
- Manufacturing costs for iPhone Xs Max (64 GB) in 2018, by component (in U.S. dollars)iPhone Xs Max (64 GB) manufacturing costs 2018, by component
- Manufacturing costs for iPhone X (64 GB) by component in 2017 (in U.S. dollars)iPhone X (64 GB) manufacturing costs 2017, by component
- Manufacturing costs for iPhone 8 (64 GB) by component in 2017 (in U.S. dollars)iPhone 8 (64 GB) manufacturing costs 2017, by component
- iOS (operating systems) market share
The most important statistics
- Global market share held by smartphone operating systems from 2009 to 2017Smartphone operating systems: global market share 2009-2017
- Subscriber share held by smartphone operating systems in the United States from 2012 to 2019U.S. smartphone subscriber share by operating platform 2012-2019, by month
- Number of iPhone users in the United States from 2012 to 2021 (in millions)Apple iPhone smartphone users in the United States 2012-2021
- Share of smartphone users that use an Apple iPhone in the United States from 2014 to 2021iPhone users as share of smartphone users in the United States 2014-2021
- Smartphone sales OS market share in the United States from 2013 to 2018, by monthMarket share operating systems U.S. smartphone sales 2013-2018, by month
- Share of Apple devices by iOS version worldwide from 2016 to 2019*iOS version share of Apple devices worldwide 2016-2019
- iPhone models/versions
The most important statistics
- Apple iPhone device market share worldwide by model from 2015 to 2018Share of iPhone installed base worldwide by model 2015-2018
- Share of iPhone installed base worldwide by model, as of May 2018*iPhone installed base share worldwide by model 2018
- Apple iPhone users in the United States by device family from December 2014 to December 2016 (in millions)Apple iPhone U.S. users by device family 2014-2016
- Sales share of the Apple iPhone by model in the United States from 2014 to 2019Apple iPhone shipments share by model in the U.S. 2014-2019
- Flagship smartphone screen size ranking as of 2017, by model/device (in inches)Ranking of flagship smartphone screen size 2017, by model
- iPhone usage & apps
The most important statistics
- Number of Apple iPhone devices in use in the U.S., China and the rest of the world in 2017* (in millions)iPhones installed base in the United States, China and ROW 2017
- Apple iPhone users in the United States by device family from December 2014 to December 2016 (in millions)Apple iPhone U.S. users by device family 2014-2016
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)Apple App Store: annual gross app revenue 2017-2018
- Most popular Apple App Store categories in May 2019, by share of available appsMost popular Apple App Store categories 2019
- Leading iPhone apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading iPhone apps worldwide 2019, by revenue
- Average prices for apps in the Apple App Store as of May 2019 (in U.S. dollars)Apple App Store: average app price 2019
- Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in U.S. dollars)U.S. App Store revenue per active iPhone 2016-2017, by category
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Apple iPhone shipments share by display size worldwide 2014-2016
- Apple iPhone user base by model worldwide 2015
- Forecast Apple iPhone unit shipments by model worldwide 2014-2016
- Share of smartphones operating versions worldwide 2017
- Production volume of the Apple iPhone by model 2013-2017
- Apple iPhone unit shipments by model worldwide 2008-2015
- Apple iPhone unit shipments by model worldwide 2014-2015
- Share of smartphones by device (Apple iPhone/Samsung Galaxy) worldwide 2015-2017
- Share of smartphones by device (Apple iPhone/Samsung Galaxy) in Asia 2015-2017
- Share of smartphones by device (Apple iPhone/Samsung Galaxy) South America 2015-2018
- iPhone 5: manufacturing costs as of September 2012
- Apple iOS 5: companies that power Siri 2012
- Failure rate of Apple iPhone worldwide by model 2017-2018
- Performance issues of iOS devices worldwide 2017
- Upgrade intentions of iPhone owners in the U.S. 2016-2018
- Leading iPhone shopping apps in Germany 2018, by downloads
- Upgrade intentions of iPhone users in the U.S. 2018, by model
- Leading iPhone health and fitness apps in Sweden 2019, by revenue
- Working time required to buy an iPhone in cities worldwide 2015
- Top electrical, homeware and fashion search terms in the UK Q3 2018
Studies
- iPhone
- Apple products in the U.S.
- Apple
- Global Implications of the 10th Anniversary iPhone Launch
- Apple in the UK
- iPhone and its supply chain
- Smartphones
- Smartphone market in Japan
- Smartphone market in Singapore
- Smartphone market in MENA
- Operating systems
- Smartphones in the U.S.
- Smartphone market in Indonesia
- Smartphone market in Malaysia
- Mobile OS in the U.S.
Statistics on "iPhone"
- Global smartphone shipments forecast from 2010 to 2022 (in million units)
- Smartphone shipments by vendor worldwide from 4th quarter 2009 to 2nd quarter 2019 (in million units)
- Global smartphone sales by operating system from 2009 to 2017 (in millions)
- Unit sales of the Apple iPhone worldwide from 2007 to 2018 (in millions)
- Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)*
- Apple worldwide shipments of smartphones from 2010 to 2019 (in million units), by quarter
- Market share worldwide smartphone shipments by operating system from 2014 to 2022
- Share of smartphone shipments worldwide from 2012 to 2018, by vendor
- Global market share held by leading smartphone vendors from 4th quarter 2009 to 2nd quarter 2019
- iPhone unit sales as share of global smartphone sales from 3Q'07 to 2Q'19
- Market share of smartphones in North America by device from 2Q'15 to 4Q'18*
- Apple's iPhone revenue from 3rd quarter 2007 to 3rd quarter 2019 (in million U.S. dollars)
- iPhone sales share of Apple's total revenue worldwide from 1st quarter 2009 to 3rd quarter 2019
- Price of an iPhone XS in selected countries in 2019 (in U.S. dollars)
- Smartphone models ranked by profit margin worldwide in 2017
- Manufacturing costs for iPhone Xs Max (64 GB) in 2018, by component (in U.S. dollars)
- Manufacturing costs for iPhone X (64 GB) by component in 2017 (in U.S. dollars)
- Manufacturing costs for iPhone 8 (64 GB) by component in 2017 (in U.S. dollars)
- Global market share held by smartphone operating systems from 2009 to 2017
- Subscriber share held by smartphone operating systems in the United States from 2012 to 2019
- Number of iPhone users in the United States from 2012 to 2021 (in millions)
- Share of smartphone users that use an Apple iPhone in the United States from 2014 to 2021
- Smartphone sales OS market share in the United States from 2013 to 2018, by month
- Share of Apple devices by iOS version worldwide from 2016 to 2019*
- Apple iPhone device market share worldwide by model from 2015 to 2018
- Share of iPhone installed base worldwide by model, as of May 2018*
- Apple iPhone users in the United States by device family from December 2014 to December 2016 (in millions)
- Sales share of the Apple iPhone by model in the United States from 2014 to 2019
- Flagship smartphone screen size ranking as of 2017, by model/device (in inches)
- Number of Apple iPhone devices in use in the U.S., China and the rest of the world in 2017* (in millions)
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)
- Most popular Apple App Store categories in May 2019, by share of available apps
- Leading iPhone apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Average prices for apps in the Apple App Store as of May 2019 (in U.S. dollars)
- Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in U.S. dollars)
- Share of Apple iPhone shipments worldwide by display size from 1Q'14 to 2Q'16
- User base of the Apple iPhone by model worldwide in 2015 (in millions)
- Projected unit shipments of the Apple iPhone by model worldwide from 2014 to 2016 (in millions)
- Market share of smartphone operating systems by version in the first quarter of 2017*
- Apple iPhone unit production volume by model from 2013 to 2017 (in millions)
- Overall unit shipments of the Apple iPhone by model worldwide from 2008 to 2015 (in millions)
- Unit shipments of the Apple iPhone by model worldwide in 4Q 2014 and 1Q 2015 (in 1,000s)*
- Market share of smartphones worldwide by device from 2Q'15 to 3Q'17*
- Market share of smartphones in Asia by device from 2Q'15 to 4Q'17*
- Market share of smartphones in South America by device from 2Q'15 to 2Q'18*
- Manufacturing cost of the Apple iPhone 5 as of September 2012, by GB storage (in U.S. dollars)
- Percentage of companies that power Siri on iOS 5
- iPhone models ranked by failure rate worldwide in 2017 and 2018*
- iOS (iPhone) devices performance issues ranking worldwide in the second quarter of 2017*
- iPhone owners' intent to upgrade their iPhone in the United States from 2016 to 2018
- Leading shopping app titles in the Apple App Store in Germany in April 2018, by number of downloads (in thousands)
- iPhone owners' upgrade intentions in the United States as of August 2018, by model
- Leading health and fitness app titles in the Apple App Store in Sweden in January 2019, by revenue (in 1,000 U.S. dollars)
- Working time required to buy one iPhone 6 (16 GB) in selected cities around the world in 2015 (in hours)
- Leading 10 electrical, homeware and fashion-related keywords in the United Kingdom (UK) in 3rd quarter 2018 (in 1,000s)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.