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Apple iPhone smartphone market share worldwide 2007-2020

Apple iPhones claimed a 13.5 share of the market in the second quarter of 2020, a slight increase on the previous quarter. This was enough to put Apple in third place in terms of global market share, behind market leader Huawei, and Samsung.

Apple, Samsung and Huawei dominate the smartphone market

Apple has been amongst the top 5 smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. Despite political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has also established itself as a genuine third player in recent years, shipped 55.8 million smartphones globally and was able to take first place, ahead of the 54.2 million devices for Samsung and 37.6 million devices for Apple.

Coronavirus (COVD-19) pandemic impact on iPhone sales

While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact is already visible. While large quarterly fluctuations are typical in Appleā€™s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than 30 billion U.S. dollars in revenue from the iPhone.

iPhone sales as share of global smartphone market from third quarter 2007 to second quarter 2020

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Release date

January 2021



Survey time period

2007 to 2020

Supplementary notes

The figures up to and including the fourth quarter of 2008 were collected by Gartner. The values from the first quarter of 2009 are taken from publications by IDC.

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