Market share of Apple iPhone smartphone shipments worldwide 2007-2019

The statistic depicts the market share of Apple in regards to sales of the iPhone within the smartphone segment from 2007 to 2019. In the fourth quarter of 2019, 20 percent of all smartphones sold worldwide were an Apple iPhone.

Apple iPhone market share – additional information

Apple has been amongst the top 5 smartphone vendors in the world since 2009. With the decline of Nokia and RIM, market leaders at one point, both Apple and Samsung grew their presence in the market. Samsung took the lead, and has held a share of 20 to 30 percent since 2012. The Korean electronics company shipped more than 317.3 million smartphones worldwide in 2017. Apple has consistently been Samsung’s closest competitor, maintaining the position of second most popular smartphone vendor in the world since 2012. Apple's iPhone sales have consistently increased over the last few years, rising from almost 170 million units in 2014 to almost 216 million iPhones sold in 2017.

Much of this recent growth can be attributed to the stable performance of the iPhone 6 and 6s, as well as the release of iPhone 8 and 8s, as well as the full-screen iPhone X. With the introduction of these new models to the market, iPhone sales improved considerably. Apple’s share of global new smartphone sales reached almost 19 percent in the last quarter of 2017. The company registered a new record in terms of iPhone sales in the first quarter of 2017 (4Q '16 calendar year), with over 78 million units sold in that quarter.

iPhone unit sales as share of global smartphone sales from 3Q'07 to 4Q'19

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Release date

January 2020



Survey time period

2007 to 2019

Supplementary notes

The figures up to and including the fourth quarter of 2008 were collected by Gartner. The values from the first quarter of 2009 are taken from publications by IDC.

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Statistics on "iPhone"

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