Global market share of search engines 2010-2019

In October 2019, online search engine Bing accounted for 5.27 percent of the global search market, while market leader Google had a market share of 87.96 percent. Chinese search engine Baidu's market share was 0.57 percent.

Ever since the introduction of Google Search in 1997, the worldwide market share of all search engines has been rather lopsided. Google has dominated the search engine market, maintaining an 87.96 percent market share as of October 2019. The majority of Google revenues are generated through advertising. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices and other ventures. As a result, Google earned one of the highest tech company revenues in 2018 with roughly 136.22 billion U.S. dollars.

Worldwide desktop market share of leading search engines from January 2010 to October 2019

GooglebingYahoo!BaiduYandex RU
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Source

Release date

November 2019

Region

Worldwide

Survey time period

January 2010 to October 2019

Special properties

desktop only

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