Worldwide desktop market share of leading search engines from January 2010 to October 2016

This statistic shows the global market share of leading internet search engines. In October 2016, 4 percent of worldwide internet users searched the web with online search engine Bing. During the same month, Chinese search engine Baidu had a market share of 0.56 percent.


Ever since the introduction of Google Search in 1997, the worldwide market share of all search engines has been rather lopsided. Google has dominated the search engine market, maintaining an 89.44 percent market share as of the first quarter of 2016. The majority of Google revenues are generated through advertising. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices and other ventures. As a result, Google earned one of the highest tech company revenues in 2015 with roughly 74.54 billion U.S. dollars.

The total number of search engine users in the United States was estimated to be roughly 213.6 million in 2014 and is expected to reach 236.4 million in 2019. During the same period, the number of U.S. mobile search users is projected to increase to almost 216 million. As of February 2015, Google had 18.83 percent successful organic search click rate, lower than its competitors Ask, Yahoo and AOL.

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 GoogleYahoo!bingBaidu
Jan '10 90.77% 4.12% 3.41% 0.37%
Apr '10 90.39% 4.29% 3.57% 0.42%
Jul '10 90.59% 3.89% 3.74% 0.37%
Oct '10 91.22% 3.6% 3.47% 0.28%
Jan '11 90.11% 3.96% 4.27% 0.33%
Apr '11 90.29% 3.81% 3.99% 0.54%
Jul '11 91.01% 3.55% 3.41% 0.32%
Oct '11 90.78% 3.71% 3.54% 0.28%
Jan '12 91.53% 3.33% 3.56% 0.23%
Apr '12 91.7% 3.36% 3.5% 0.26%
Jul '12 91.17% 2.95% 3.22% 0.45%
Oct' 12 90.73% 2.92% 3.36% 0.54%
Jan '13 90.47% 2.88% 3.19% 0.63%
Apr '13 90.17% 3.08% 3.61% 0.92%
Jul '13 90% 2.87% 3.86% 1.08%
Oct '13 87.72% 3.26% 3.91% 1%
Jan '14 88.99% 2.65% 4.04% 0.92%
Apr '14 88.21% 3.34% 4.29% 0.69%
Jul '14 88.15% 4.01% 4.61% 0.55%
Oct '14 88.73% 3.82% 4.43% 0.5%
Jan '15 88.1% 4.13% 4.53% 0.61%
Apr '15 88.44% 3.67% 4.12% 0.61%
Jul '15 89.26% 3.43% 3.37% 0.79%
Oct '15 89.16% 3.22% 4.07% 0.68%
Jan '16 88.36% 3.3% 4.85% 0.73%
Apr '16 89.44% 3.1% 4.48% 0.63%
May '16 89.66% 3.06% 4.44% 0.61%
Jun '16 89.72% 3.08% 4.32% 0.63%
Jul '16 89.38% 3.37% 4.2% 0.71%
Oct '16 90.37% 2.95% 4% 0.56%
Source information for logged in users only.
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