Global search engine desktop market share 2023

As of July 2023, online search engine Bing accounted for 9.19 percent of the global desktop search market, while market leader Google had a share of around 83.49 percent. Meanwhile, Yahoo's market share was 2.72 percent.

Google in the global market

Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2022, with a market capitalization of 1,3 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2022 with roughly 279.8 billion U.S. dollars.

Search engine usage in different countries

Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the third quarter of 2022, more than 62 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. In China, Baidu was the most used search engine as of December 2021, with nearly 86 percent of internet users in the country accessing it.

In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

Market share of leading desktop search engines worldwide from January 2015 to July 2023

Characteristic	Google	bing	Yahoo!	Baidu	YANDEX	DuckDuckGo
2023-07	83.49%	9.19%	2.72%	0.46%	1.9%	0.77%
2023-06	83.94%	8.74%	2.61%	0.51%	1.9%	0.73%
2023-05	87.65%	6.81%	2.08%	0.35%	1.51%	0.61%
2023-04	86.84%	7.05%	2.13%	0.4%	1.81%	0.69%
2023-03	85.53%	8.19%	2.43%	0.42%	1.42%	0.76%
2023-02	85.64%	8.18%	2.48%	0.42%	1.27%	0.75%
2023-01	84.69%	8.85%	2.59%	0.54%	1.31%	0.83%
2022-12	84.08%	8.95%	2.6%	0.67%	1.51%	0.84%
2022-11	83.78%	9.64%	2.47%	0.69%	1.36%	0.84%
2022-10	83.74%	9.92%	2.55%	0.58%	1.22%	0.86%
2022-09	84.81%	9.15%	2.46%	0.57%	1.06%	0.86%
2022-08	84.76%	8.76%	2.48%	0.6%	1.17%	0.99%
2022-07	84.15%	8.84%	2.54%	0.66%	1.49%	0.99%
2022-06	84.72%	8.67%	2.58%	0.64%	1.49%	0.9%
2022-05	85.42%	8.32%	2.47%	0.63%	1.27%	0.89%
2022-04	85.21%	8.05%	2.63%	0.9%	1.21%	0.99%
2022-03	84.97%	8.05%	2.75%	0.9%	1.4%	0.99%
2022-02	85.3%	7.89%	2.88%	0.69%	1.29%	1.02%
2022-01	85.55%	7.61%	2.85%	0.59%	1.43%	1.03%
2021-12	86.19%	7.2%	2.77%	0.58%	1.38%	0.98%
2021-11	85.64%	7.89%	2.8%	0.56%	1.15%	0.96%
2021-10	86.03%	7.2%	2.85%	0.6%	1.23%	0.92%
2021-09	86.64%	6.79%	2.75%	0.58%	1.1%	0.9%
2021-08	85.94%	6.54%	2.95%	0.62%	1.44%	0.96%
2021-07	86.73%	5.7%	2.69%	0.63%	1.58%	0.84%
2021-06	87.76%	5.56%	2.71%	0.63%	0.8%	0.82%
2021-05	87.32%	5.53%	2.69%	0.6%	0.59%	0.83%
2021-04	87.29%	5.54%	2.72%	0.66%	0.48%	0.81%
2021-03	87.36%	5.95%	2.66%	0.61%	0.48%	0.84%
2021-02	86.6%	6.7%	2.71%	0.54%	0.52%	0.9%
2021-01	85.86%	6.84%	2.76%	0.55%	0.69%	0.9%
2020-12	85.46%	6.75%	2.75%	0.6%	0.72%	0.82%
2020-11	87.66%	6.34%	2.52%	0.61%	0.31%	0.73%
2020-10	88.14%	6.18%	2.51%	0.59%	0.26%	0.62%
2020-09	87.45%	6.41%	2.71%	0.66%	0.34%	0.63%
2020-08	86.81%	6.52%	2.89%	0.66%	0.56%	0.67%
2020-07	86.86%	6.43%	2.84%	0.68%	0.62%	0.65%
2020-06	86.66%	6.08%	2.97%	0.73%	0.62%	0.63%
2020-05	87.02%	5.78%	3.13%	0.83%	0.42%	0.63%
2020-04	86.02%	6.25%	3.36%	0.83%	0.41%	0.61%
2020-03	86.8%	5.87%	2.98%	1.01%	0.44%	0.55%
2020-02	87.16%	5.57%	2.83%	0.85%	0.41%	0.56%
2020-01	87.35%	5.53%	2.83%	0.7%	0.42%	0.59%
2019-12	87.66%	5.37%	2.79%	0.73%	0.53%	0.57%
2019-11	88.21%	5.2%	2.76%	0.56%	0.47%	0.53%
2019-10	87.96%	5.26%	2.73%	0.57%	0.38%	0.52%
2019-09	88.16%	5.15%	2.74%	0.64%	0.41%	0.55%
2019-08	88.6%	5.06%	2.75%	0.68%	0.37%	0.55%
2019-07	88.61%	4.98%	2.72%	0.74%	0.43%	0.52%
2019-06	88.31%	5.1%	2.79%	0.83%	0.39%	0.49%
2019-05	86.65%	4.67%	5.1%	0.62%	0.36%	0.46%
2019-04	88.47%	4.81%	3.13%	0.66%	0.36%	0.47%
2019-03	88.45%	4.88%	2.99%	0.64%	0.61%	0.5%
2019-02	90.22%	4.2%	2.65%	0.53%	0.36%	0.45%
2019-01	89.95%	3.99%	2.84%	0.56%	0.39%	0.44%
2018-12	89.63%	3.98%	2.83%	0.62%	0.52%	0.46%
2018-11	91.46%	3.36%	2.37%	0.49%	0.29%	0.38%
2018-10	90.28%	3.82%	2.76%	0.55%	0.32%	0.41%
2018-09	89.12%	4.25%	3.15%	0.61%	0.35%	0.44%
2018-08	86.66%	6.57%	3.18%	0.83%	0.26%	0.37%
2018-07	86.02%	6.55%	3.27%	1.08%	0.28%	0.36%
2018-06	85.95%	6.54%	3.37%	1.06%	0.24%	0.38%
2018-05	86.27%	6.54%	3.38%	1.03%	0.23%	0.38%
2018-04	86.28%	6.45%	3.41%	0.93%	0.25%	0.39%
2018-03	86.55%	6.22%	3.44%	0.79%	0.35%	0.35%
2018-02	87.52%	5.68%	3.17%	0.64%	0.52%	0.3%
2018-01	87.35%	5.79%	3.07%	0.74%	0.59%	0.34%
2017-12	87.1%	5.82%	2.98%	0.86%	0.65%	0.36%
2017-11	87.7%	5.51%	3.08%	0.82%	0.56%	0.34%
2017-10	87.16%	5.49%	3.72%	0.85%	0.61%	0.36%
2017-09	87.08%	5.11%	3.85%	0.83%	0.65%	0.35%
2017-08	86.71%	5.1%	4%	0.93%	0.77%	0.33%
2017-07	86.83%	5.13%	3.96%	0.84%	0.86%	0.33%
2017-06	87.16%	5.22%	3.8%	0.84%	0.66%	0.3%
2017-05	88.36%	4.82%	3.41%	0.75%	0.56%	0.28%
2017-04	88.55%	4.86%	3.29%	0.68%	0.61%	0.27%
2017-03	88.49%	4.94%	3.36%	0.64%	0.59%	0.27%
2017-02	88.84%	4.75%	3.17%	0.59%	0.57%	0.23%
2017-01	89.06%	4.59%	3.08%	0.54%	0.58%	0.21%
2016-12	89.33%	4.33%	2.95%	0.66%	0.6%	0.17%
2016-11	90.05%	4.15%	3.01%	0.55%	0.43%	0.15%
2016-10	90.37%	4%	2.95%	0.56%	0.44%	0.15%
2016-09	90.07%	4.03%	3.07%	0.61%	0.49%	0.14%
2016-08	89.6%	4.16%	3.29%	0.64%	0.52%	0.16%
2016-07	89.38%	4.2%	3.37%	0.71%	0.49%	0.16%
2016-06	89.72%	4.32%	3.08%	0.63%	0.43%	0.15%
2016-05	89.66%	4.44%	3.06%	0.61%	0.46%	0.15%
2016-04	89.44%	4.48%	3.1%	0.63%	0.45%	0.15%
2016-03	89.2%	4.45%	3.14%	0.66%	0.54%	0.15%
2016-02	88.64%	4.73%	3.33%	0.71%	0.48%	0.16%
2016-01	88.36%	4.85%	3.3%	0.73%	0.57%	0.16%
2015-12	88.43%	4.7%	3.35%	0.79%	0.56%	0.16%
2015-11	89.14%	4.18%	3.3%	0.69%	0.55%	0.16%
2015-10	89.16%	4.07%	3.22%	0.68%	0.7%	0.17%
2015-09	88.84%	4.01%	3.21%	0.92%	0.83%	0.17%
2015-08	88.98%	3.73%	3.32%	0.98%	0.82%	0.16%
2015-07	89.27%	3.36%	3.44%	0.79%	0.85%	0.1%
2015-06	89.28%	3.85%	3.29%	0.64%	0.65%	0.16%
2015-05	88.67%	3.95%	3.54%	0.59%	0.66%	0.15%
2015-04	88.44%	4.12%	3.67%	0.61%	0.52%	0.15%
2015-03	87.95%	4.4%	3.87%	0.81%	0.28%	0.1%
2015-02	87.93%	4.55%	4.03%	0.77%	0.29%	0.05%
2015-01	88.1%	4.53%	4.13%	0.61%	0.35%	0.05%