Global market share of search engines 2010-2022

As of July 2022, online search engine Bing accounted for nearly nine percent of the global search market, while market leader Google had a share of around 83 percent. Meanwhile, Yahoo's market share was 2.55 percent.

Google in the global market

Ever since the introduction of Google Search in 1997, the worldwide market share of all search engines has been rather lopsided. Google has dominated the search engine market, maintaining a 92.47 percent market share as of June 2021. The majority of Google revenues are generated through advertising. Its parent company, Alphabet, was one of the biggest internet companies worldwide as of 2021, with a market capitalization of 1,392 billion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2020 with roughly 181.69 billion U.S. dollars.

Search engine usage in different countries

Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the third quarter of 2021, more than 59 percent of internet users in Russia used Yandex, whereas Google users were nearly 40 percent. In China, Baidu was the most used search engine as of December 2021, with nearly 86 percent of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In 2021 nearly 55 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 30 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google. As of September 2021, Bing had a 9.61 percent share of the market in the country, with Google having more than 85 percent share.