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Global market share of search engines 2010-2020

In July 2020, online search engine Bing accounted for 6.43 percent of the global search market, while market leader Google had a market share of 86.86 percent. Chinese search engine Baidu's market share was 0.68 percent.

Ever since the introduction of Google Search in 1997, the worldwide market share of all search engines has been rather lopsided. Google has dominated the search engine market, maintaining an 86.86 percent market share as of July 2020. The majority of Google revenues are generated through advertising. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices and other ventures. As a result, Google earned one of the highest tech company revenues in 2019 with roughly 160.74 billion U.S. dollars.

Worldwide desktop market share of leading search engines from January 2010 to July 2020

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Source

Release date

August 2020

Region

Worldwide

Survey time period

January 2010 to July 2020

Special properties

desktop only

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Statistics on "Search engines in the United Kingdom (UK)"

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