Twitter and the NFL Microblogging site Twitter is a convenient tool for condensed information regarding occurring events. Its format is ideal for short form communication, highlighting rapid news development and facilitates the interaction between people involved and outside spectators. The New England Patriots are currently the most-followed National Football League team on Twitter.
Twitter has enabled fans to interact with teams, athletes and other relevant Twitter accounts as well as communicate with other fans during major events such as the Super Bowl. Super Bowl XLVII moments with the most tweets per minute include the Baltimore Ravens’ win with 183,000 TPM.
During a survey of US Twitter users, it was found that 15 percent of male Twitter users accessed the social network to follow their favorite sports teams and 14 percent followed celebrities such as athletes. Popular status posts during social media sports events consist of cheering on teams or athletes with more than half of social media users doing so.
Twitter has been slow to catch on in the NFL, most likely due to the strict social media policy adapted by the league. Mobile device and social media usage by coaches, athletes and team personnel has officially been banned during specific times before and after as well as during the game. Rules were relaxed during the Pro Bowl 2012 where players were encouraged to tweet during the game.