American customer satisfaction index scores of Burger King restaurants in the United States from 2000 to 2017*

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This statistic shows the American customer satisfaction index scores of Burger King restaurants in the United States from 2000 to 2017. Burger King's ACSI score was 77 in 2017. The limited-service restaurant industry was not measured in 2004.

Burger King

Burger King is a quick-service restaurant chain headquartered in Miami-Dade County, Florida. It was founded in 1953 as Insta-Burger King, which was later shortened to just Burger King. After several changes in ownership Burger King was taken public in 2006 via its IPO by TPG Capital, which had purchased the company in 2002 for about 1.5 billion U.S. dollars. Burger King was made private again in 2010 by 3G Capital, which paid 3.3 billion U.S. dollars for the majority stake. In 2012, Burger King started to be traded publicly again via a merger with a preexisting stock (Justice Holding). 3G Capital still is the majority shareholder.

In 2016, almost 16 thousand Burger King restaurants were in operation around the world. The vast majority of those stores were franchised restaurants, less than 100 were company-operated. About 52 percent of Burger King’s restaurants are located in the United States and Canada. Burger King’s revenue was at 1.14 billion U.S. dollars during its 2016 fiscal year.
Of the total revenue 90 thousand U.S. dollars was earned through company-operated restaurants, while 1.05 billion U.S. dollars was from franchise and property revenue. Burger King’s restaurant sales amounted to 92.6 million U.S. dollars in 2016. According to Scarborough Research, 56.31 million people had visited a Burger King restaurant at least once within the last 30 days (spring 2016).

Amongst Burger King’s competitors in the quick-service restaurant market are McDonald’s, Subway, Yum Brands! (Kentucky Fried Chicken, Pizza Hut, Taco Bell), Chick-fil-A, Chipotle Mexican Grill, Wendy’s Domino’s Pizza and many others.
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Release date
July 2017
United States
Survey time period
2000 to 2017
Supplementary notes
* The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services.
Limited Service Restaurant - Establishments whose patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to customers' locations.
The limited-service restaurant industry was not measured in 2004 due to a change in quarterly measurement system that was in place at that time.

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